5 Fantastic Reasons Why e-book Services Can Take Your Game to the Next Level

Posted by Dave Brown on March 4th, 2020

E-books have become an increasingly popular way for businesses and brands to gain their audience’s attention. Curating and producing content that is more detailed than articles and blogs, e-books are quick becoming a digital marketing scheme that seems to be paying off really well.

In other words, e-books have helped businesses to improve their image and generate interest in their content. The best part is that books cover topics in more detail than do articles and blogs – there is a word limit to them, after all.

Because e-books have shown their effectiveness as a marketing strategy, more and more businesses are now investing in in-house ebook writers or outsourcing their content to professional e-book writing services. The importance of carefully curated content has long been established, considering the rise in content marketing businesses.

So what are the 5 fantastic reasons why you should hire e-book services to take charge of your content? How will professional writers take your game to the next level?

1. Professionally Written E-Books Can Strengthen Your Brand Image

According to research, 63% of customers claimed that an “authentic” brand is worth their money. This leads us to wonder what establishes a brand as authentic or not.

E-books are a great way to establish brand authenticity. Professionally written e-books can establish your brand as an authority on the subject and create trust with your prospective customers. Besides, professional e-book writers know how to use language to draw in more traffic towards your content.

For example, professional writers are also aware of research tactics that generate hot topics that your customers want to read. By using the right tools, they’re able to help your business draft e-books which are geared towards improving brand image and creating a hype about your business.

2. Professional Writers Are Aware Of the Right SEO Tactics

The right SEO tactics can make a really big difference. For example, pro writers have the tools to search for the most relevant keywords, use the best backlinks and curate amazing CTAs that will help with search engine indexing and rankings

SEO tactics were designed to help content gain visibility and improve a business’s ranking. By using SEO components efficiently, like layout, formatting, word count, readability and so on, your e-book is bound to rank pretty high on the search results pages.

When your e-book ranks higher, your brand instantly gets more attention. Over a period of time, your business will gain new customers. The search engine algorithms will also continue to rank your e-book and company better, helping your brand expand. And what’s a better way to create such an e-book if not by hiring professional ebook writing services?

3. Professionally Written E-Books Can Drive More Traffic And Conversions

Articles that are around 3,000 words drive more traffic than you can imagine. Luckily, e-books are much longer. For example, a 12,000-word e-book on How to Write Your First Horror Story would drive 4 times more traffic than an article on the same topic! Amazing, right?

When e-books are written by e-book writers that are seasoned and well-versed in your brand’s niche, you’re able to produce a book that has a larger keyword density, meticulous attention to detail and of course, more information, which attracts users towards your product.

With more traffic, there are higher chances of conversions – which means more people will take the desired action, like actually writing that horror story and subscribing to your website for more writing tips. In other words, e-books are a great way to show off your expertise and get more people to take a note of it.

4. Professionally Written E-Books Empower The Consumer

According to observations, consumers like to feel empowered. They like to know the nitty gritty of their purchases and they like information. It helps them make informed decisions about what works best for them and what doesn’t – this is precisely why long articles fare well.

Now e-books, they’re not short like articles. This allows your business to share a lot of information and knowledge with the customer. This results in improved customer engagement, increases your business’s humanistic persona and also establishes a bond between the brand and customer.

Professional e-book writers know just how to use the power of words to create a very pleasing read. A well-written e-book is shared and used as a source, which generates backlinks and helps your brand to gain a wider online presence.

5. Outsourcing Your E-book Saves Your Company’s Resources

Outsourcing business operations has become quite a common thing. From human resource (HR), information and technology (IT) to advertising and content, businesses are outsourcing many tasks to professional services.

Not only does this save precious time and reduces in-house costs, but it also helps businesses to direct their focus towards important operations, like providing services and manufacturing of products. Besides, outsourcing such business operations increases a business’s operational efficiency.

Professional e-book writers do a stellar job of producing e-books that sell. They’re able to use compelling language and techniques to make it visually appealing and because they have the expertise, professional writers can create e-books that up your marketing campaign’s effectiveness.

Conclusion

E-book marketing is definitely on the rise. More and more businesses are now realizing the power of content, and it’s not limited to blogging and article writing. Seasoned e-book writers know how to create texts that will definitely compel your audience to take a second look.

Content is king, and this definitely holds true when it comes to e-book writing. A professionally written book will not only improve your brand’s image and draw in larger pools of prospective customers, but it will also help to bolster your brand’s online ranking.