Why You Need Professional SEO to Stay on Top of Google’s Updates

Posted by Jane Edison on March 4th, 2020

Google’s updates affect numerous websites that are not optimized on a regular basis and that have not created a positive reputation in the digital environment. The fact of the matter is that most website owners have been affected by Google’s updates and they are afraid of the damage they can do to their rankings but this is entirely their mistake. It is better to be safe than sorry and this means that website owners should prepare for these updates and see what needs to be done so that they are no longer affected by them.

How to Avoid Being Hit by Google’s Latest Updates

There is no point in creating a website and building an online presence if you are not serious about promoting it in the digital world and having it optimized on a regular basis. Considering the fact that optimization is an overwhelming task for most people, it makes sense to resort to professional SEO and to enjoy all the advantages it brings. With every Google update there is a ranking fluctuation and according to Google there is nothing to do about this and nothing to fix. If you have witnessed a dropping in rankings you should hire specialists to help you with this. After they audit your website, they will see what needs to be done to get your website back on the right track.

If you are not happy with your website’s ranking and the traffic it brings, it is time you did something about it and invested in professional SEO. Via professional optimization you can increase website traffic and get more brand exposure. The focus of the optimization should be on the users, on what people search for, how they search for it, what content they appreciate and so on. The whole point of having a website is to connect to users in the digital world who search for what you have to offer.

There are different techniques that are designed to generate traffic to websites, such as paid ads, social media and online platforms but we should emphasize the fact that search engines drive most of the online traffic. In fewer words, professional SEO will generate results over time and it is recommended to optimize your website for people as well as for search engines in order to drive more traffic to your website. What you should know that optimization that is done right will generate results and this is not going to stop any time soon.

Reasons to Invest in Professional SEO

Seo never ends and the sooner you understand this the better for your business. If you have second thoughts as to whether or not you should hire a professional agency to help you with your website promotion and optimization you should become familiar with the advantages it brings:

• Better user experience; by improving your website you will make sure users have a better experience on your website.
• More leads
• A higher conversion rate
• Better cost management
• Builds brand credibility and awareness, which are essential in promoting your website
• Ensures your website is mobile-friendly
• It is a long-term strategy
• It increases the number of followers on social media
• It improves website speed
• It enables you to be one step ahead of your competitors.

As you can see, professional SEO will impact your business to a great extent, online as well as offline and it is worth the investment. It is impossible for amateurs in this field to stay up to date with Google’s updates and to have a website that generates traffic and drives sales. The alternative is to resort to professional services and to rely on individuals who know how Google works and how to stay on top of its updates. According to Moz  ”If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other.”

How to Prepare for Google’s Updates

 It recommends that you follow Google’s guidelines: create pages for users instead of for search engines, do not use any tricks to improve rankings, create a unique and engaging website, do not use automatically generated content, do not use hidden text and links, avoid pages with no original content. You should keep all of these aspects in mind when you hire an agency for professional SEO and you should have a clear idea of what to expect from it.

A website that is updated and optimized on a regular basis, one that provides great, original content and that provides an enjoyable journey to its users has nothing to worry about for it will not be targete3d by Google’s updates. Nonetheless, using white hat techniques and following Google’s guidelines is much more complicated than it sounds. According to Searchenginewatch “SEO implementations are regularly taken care of as per the latest Google algorithm changes can be a nerve-wracking task for some.”

Professionals will perform an audit on your website, they will identify weak points and see what needs to be done to address them. They will deal with the on and off-page optimization of your website, scan the website for wrongdoings and provide a check list with things that need to be done to improve the rankings of your website. Last but not least, they will create relevant content and they will analyze the user experience on your website. As you can see, there are lots of things to be done to improve the ranking of a website and to prevent it from being affected by Googler’s updates. It is in your best interest to avail professional SEO services that offer you the best value for your money. The only way to revamp your website is to hire the best people for the job and to let them do what they know best.

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Jane Edison

About the Author

Jane Edison
Joined: September 9th, 2019
Articles Posted: 104

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