Important SEO Strategies that Will Bring More Traffic to Your Website

Posted by Jane Edison on March 4th, 2020

 Nonetheless, the only ones that fulfill their dreams are the ones that invest in going optimization services that are tailored according to their specific needs. Staying on top of the latest trends in search engine optimization will definitely help you with your ranking. All the changes made by Google affect rankings, regardless of their size and it is wise to be prepared for these changes so that they do not affect you.

What SEO Strategies Should You Focus on in 2020?

There are various strategies that deserve your attention such as:
• Voice search, as searches have become long-tail and very specific; users expect an accurate answer.
• Featured snippets play an essential role in search results; optimize for question-based queries and keywords.
• Leverage influencers for search engine optimization; this makes sense considering the fact that people look for authentic information that they can rely on. Having a collaboration with an influencer will help you generate more traffic and it will increase your visibility in the digital landscape.
• BERT, a major change made by Google, is not going anywhere soon and it will have a great impact on conversational queries.
• Improve the digital experience that you deliver to your users. This will help you build a long-term relationship with them.
• Video plays an essential role in content. You should use videos that support the existing content on your website.
• Content length and quality are important for search engines, so do not ignore them. Do not write content for the sake of having content on your website.
• Mobile-search is more important than ever so do not forget to optimize for mobile

These are just some of the things you can do for your website if you are not happy with its ranking. Nonetheless, before you decide what strategies to use it is recommended to have a professional SEO audit. This will help you have a clear idea about where you stand as far as your website is concerned and it will shed light on the improvements that need to be made. Cutting corners when it comes to optimization and ignoring problems will cost you your traffic and in the end your online business.

The Importance of a Professional SEO audit

The provider that will perform your SEO audit will help you have a clear idea about your website, he will tell you what is wrong and what is good about each page and he will assess the overall traffic it brings. If you would like to see how the website performs, you need an audit conducted by the best in this field. Such an audit is useful because it can help you discover the root of the problem. Most of the times people hire an expert in this field only with the goal of improving their rankings and this is a mistake from the start.

The SEO audit is a complex process, one that is meant to help you understand how your website performs and it will analyze numerous aspects of your business so that you know exactly what needs to be improved. Such an audit should contain a technical analysis, on and off-page analysis and competitive analysis as well as keyword research. The technical part focuses on how your website works, on how accessible it is to users. The on-page part deals with content and the individual pages that exist on your website.

The content you have on your website should be consistent, you should focus on topics and you should deliver relevant content to your users. According to Searchenginewatch “From an SEO perspective, it is really bad to have various conflicting topics that have nothing to do with the website’s main idea”. Offpage analysis is all about the strength of your domain. Your website should become a reliable, trustworthy source of information in order to drive more traffic and gain more leads. A SEO audit is a necessity and it is worth the investment.

An Audit Increases Traffic by Showing You What Needs to Be Improved

How many websites are created with the user in mind? How many businesses create content for their target audience? How many website owners invest in the optimization of their website on a regular basis? It is common knolwedge that most of the times after the website is created, it is often ignored. There are no new photos, there is no new content and so on. This impacts your ranking and so do other problems you might have with your website such as the fact that pages do not load as fast as they should or that the website is not mobile friendly.

There is no point in conduction a SEO audit if you are not willing to make the necessary improvements afterwards. We should mention that popularity and trustworthiness are offpage ranking factors? Keyword stuffing, invisible links, buying links or having poor quality links will impact the ranking of your website in a negative manner. According to Moz  “Before we can diagnose problems with the site, we have to know exactly what we're dealing with”. It is impossible to improve your website when you do not know where to start for you do not know what is wrog with it.

To summarize, the day you hire a specialist for a professional SEO audit you should be prepared to follow the guidelines he provides in the report. Otherwise, the audit is just a waste of time and money. The whole reason behind such an audit is to identify the weak spots within your website and to see what needs to be done to address them. The good news is that the audit will offer you the information you need so that you can start making a positive change. Also, seo specialists will inform you about the most effective seo strategies that will help with your website ranking.