Digital Asset Management – what is it and how do you manage the complexities fac

Posted by We Are Amnet on March 5th, 2020

Many businesses are regularly faced with a mountain of content, but as content creation rises within creative teams, the problem doesn’t necessarily lie with the amount of content being created, but with the lack of suitable tools available for teams, often making it difficult to manage.

Lost productivity and spiralling costs are incurred annually through challenges around global content management, search, reuse and distribution, but, when it comes to digital assets, often these can be equally as important as the physical assets, yet control can be far more ambiguous. Digital assets must be shared, monitored and maintained, as well as analysed for effectiveness and will often require a Digital Asset Management (DAM) Strategy. But what exactly is Digital Asset Management and what is it used for? DAM is all about the control, security, consistency, flexibility, portability, access and reporting of digital assets (photos, videos, brochures etc.) between stakeholders. It’s about delivering the right content to the right people, on all devices in real time, with the ability to track and measure engagement on a global scale. Without the right control in place, users can end up sharing out of date material. Equally, find content hard to find, or worse, accidentally deleted.

But, where do you start and how do you maximise spend on content creation to overcome the complexities that comes with it? In-house teams must ensure content is always easily discoverable and accessible and at Amnet, we can optimise your digital asset platforms to guarantee easy access to information, alongside:

• BAU Process & Platform Support
• Content Governance & Rights Management
• Content Insight & Analytics
• Taxonomy & Classification

 Our fully managed service offers 24/5 service / support, continuous process and platform improvement, a fully trained support team for system and process troubleshooting, as well as regular reports on content distribution, platform usage and sentiment analysis.

To find out more about how Amnet’s Global Content Management Services can support your goals, contact us today: hello@weareamnet.com