What benefits brings a personal email hosting to your business?

Posted by jason stewart on March 6th, 2020

Are you aware of how many people prefer to communicate with you through corporate email? Customers have stopped picking up the phone when they need something from you and prefer to do it with the keyboard in front, either because of lack of time or because they don't feel like being on the phone. Now, your interest is based on opening your email manager and sending a quick message, but what email address are you showing them? The time has come for you to use a professional account.

Think about it: Are you using accounts type tuempresa@gmail.com or nombredelaempresa@yahoo.com, or are you showing a professional email? If you want to increase your credibility level and improve your customers' perception of your business, you clearly need a tool like An Email Shop's professional email.

Benefits of the professional email provided by personal email hosting

If you still have doubts about the main benefits of using a professional email account, here are three compelling reasons to change as soon as possible:

Your business will be serious enough if you give a more corporate image.

People will be more likely to remember you by the domain name you use and the email you teach them.

You will not indirectly advertise to a company outside your business.

To these three, I will add one more reason that I have been able to make clear from my personal experience, by generating email marketing campaigns for my clients: your marketing campaigns will be more credible.

Let's now take a closer look at why you should change yes or yes.

1. You show a more serious image

Today, virtually anyone can be an entrepreneur. From the 11-year-old girl who sold her brand of Bee Sweet lemonade to Whole Foods to 80-year-old ladies who, although late, managed to find their reason for being at the business level. There are all kinds of cases that demonstrate the reduction of barriers and obstacles when starting your own business.

A priori, you should have some money saved to be able to register a premium domain name. But since there are so many options, so many extensions of active domains in the market that can be registered, you can practically buy any that fits the budget you actually manage.

There are also tools that help you increase your digital presence.

Taking into account that it is relatively easy to open a business (and, therefore, generate saturation in certain business sectors), it is important to maintain a minimum level of credibility towards your current and potential customers. If you use an email address such as companyname@gmail.com, that credibility may end up being void. If you want to be taken seriously, you have to start using a professional email right now, allowing you to appear more serious in your business.

2. People will more easily remember your professional email account

If people are already entering your website (with the domain you bought, for example, www.mycompanyname.com), it goes without saying that any management or business you do through email should be done with an account linked to said domain, because that way it will be easier for them to remember you. Instead of using an account as supportmycompany@yahoo.com, doesn't it make more sense to use an account of the type support@mycompany.com? The more emails you receive at this last address, the clearer it will be that your brand is recognized among users and potential customers.

3. You are not announcing the name of another company

The conclusion that you must reach when you try to make your email marketing campaigns work is that you must be present at all times for users when they have a need and must cover it with a product or service that you can offer them. If you use a generic email like @ yahoo.com or @ gmail.com, all you really do is indirectly advertise these companies - I say indirectly because, even if you are using their platforms, you are sharing half of the email address with your brand, losing part of the possibility that the customer retains all the information he needs when he wants to contact you. However, if you have a fully professional account, that advertising falls on you.

4. You make your email marketing campaigns legitimate

If you are using an email marketing tool like the one offered by The Email Shop, the last place you would like your emails to end is in the spam tray or in the recycle bin, either because your contacts do not see or read your messages. To prevent the fall in spam trays, you have the possibility of registering in the DKIM (DomainKeys Identified Mail), the email authentication mechanism created so that a company can be responsible for sending a message.

How to create an email account for your company

If you need a professional email account for your business, simply follow these simple steps:

1. Register the domain name of your company:

Once you have registered your domain name (or more than one), you will need at least one of them to use it for your business when creating the email account. Remember that the most used domains in Spain are.COM and .CO.UK. So, if you can, register both to protect your brand and reputation online.

2. Create your email account

If you use The Email Shop Professional Mail or use Microsoft Office Outlook, you can create an email account at a very reduced price. In a few steps, you can give a totally professional image with an email associated with your domain.

3. Complete your business details

Make sure you have your company's data completed, including its name and type of business, the domain name you use and add a profile picture (which will normally be the logo). This way your contacts will associate you with greater immediacy.

4. Create a professional email signature

The signature of your email is one of the pillars of your company, so pay attention. There are a thousand places where you can investigate the best way to create a firm that gives an image according to the seriousness you are looking for in your business, while you will be one step ahead of your competitors (although it may be a purely aesthetic issue).

Do tests before moving on to real life. Send yourself or a close friend several emails with different signatures and see how they look on your PC's desktop, on a tablet or on your mobile.

Finally, not to leave it in the inkwell, design with Photoshop or another design tool that you know about good business cards and make marketing creatives that stand out for their quality. Updating the designs will allow you to give an extra boost to the image of professionalism and prestige that you want to convey with your company. If you now use designs that do not give more of themselves, have new designs on hand and update your email address.

I tell you because seven out of ten contacts with clients are made under their preference, which is through the mail. Don't think more, you have to create a professional email account for your business. Following the advice above you will increase your credibility, improve the brand perception you generate and, above all, if you have to deliver a business card, do it with pride by presenting your new image.