What is SMS Marketing and How Well Does it Work?

Posted by sophiamilller on August 13th, 2012

You send SMS online to potential target customers. SMS marketing is done using cell phones and devices that allow you to send text messages to others. SMS marketing is possibly the latest way to get advertising to the targeted audience.

When you send SMS online you are participating in the new SMS marketing that started in Europe sometime in the early 2000s. The companies send SMS online to the cell numbers they cave collected and for the most part these messages are read within four minutes of being sent.

It may be that SMS marketing messages are unwanted by the consumer who owns the cell phone, but the truth is that people are reading the text that is sent through short messaging service. As long as people are reading and viewing the text you send SMS online then you are getting the word out about your product or service. The consumer may not react positively at the moment they receive the message, but later on the message may stick in their mind and resurface when the consumer has the need for the service or product you supply.

Most small business owners choose to share an SMS marketing campaign with another business because the price for this service is relatively high. The cost to send SMS online can range from five hundred dollars each month to one thousand dollars each month. Most of the companies also have to purchase the list of phone numbers and email contacts that they receive to send SMS online. It makes sense for two or more companies that share something in common band together and share the cost of this advertisement campaign.

Consumers have to opt in to receive these messages from businesses. This means that at some time they filled in a form and they agree that they will allow these messages to be sent to their cell phones or sent to their email carrier. Consumers also have the right to opt out of receiving any further messages on this manner if they do not want to get them.

Advertising is basically getting the word of your product or service out to people who you think may be interested in what you do or sell. This is one of the hardest parts of business and it is one of the most frustrating parts as well. The business owner has many different venues of advertising to choose from and they have to pay for all of those different methods.

Generally the most popular advertisements are placed in newspapers, on television, and on the radio. Many business owners employ the use of flyers, brochures, and direct mailing services to get the word out to potential customers. Each of these advertising methods is actually a gamble for the business owner. They are gambling that the method they choose to use will be more successful in spreading the word than the other methods they chose not to use. If they are correct in their assumptions they will increase their sales and their profits and if they are wrong they will likely lose money and sales.

Companies are starting to send sms online in order to advertise the things they sell and service. sms marketing is a relatively new way of advertising and for the most part it is proving to be an effective measure.