List of Top 20 SaaS Products and Companies to Watch out in 2020
Posted by moliena on March 7th, 2020
Originally Published at Troop Messenger
Looking for the list of the top, best, and fast-growing SaaS companies in 2020?.
Your search ends here.
You can find all the examples of SaaS facts, statistics, and examples. Read on to know.
Did you know that 73% of businesses plan to launch SaaS products and make all their systems SaaS by 2020?
Swiftly and Smartly, our World is shifting towards ‘Software as a Service’ era. Some of the best saas companies are already there, while most others are likely to follow.
Vendors and businesses are either building new SaaS products or acquiring the existing ones.
Wait for a couple of more years and your workplace will never be the same again.
Believe us or not, a new type of workplace has already emerged: SaaS-powered workplaces that rely less on the office desk, and more on the internet connection.
Compared to a conventional company, a SaaS company is 52% more likely to attract better talent, and in that process, succeed more.
While these statistics may surprise a few people, there’s no denying the fact that the way businesses operate, and the way services are consumed is changing.
List of saas content
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1. What is SaaS and its Definition
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2. Examples of saas companies
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3. SaaS Solution: Advantages
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4. SaaS Startups: Facts & Statistics
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5. Categories of saas companies
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6. SaaS Products and Companies
What is SaaS and its Definition
Software as a Service (SaaS), is one of the variants of cloud-based services where instead of downloading software in your business network or installing it in your PC to run and update, you instead get to access an application directly from the internet browser.
The software application can comprise anything, from unified communications at the workplace to office software among an extensive list of business applications that are available.
Examples of saas companies
SaaS Solution: Advantages
For consumers:
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The ability to access the software on any device, at any time, anywhere
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Better affordability: Subscription basis pricing plans instead of paying a big lump sum upfront
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Instant software upgrades access
For companies:
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Faster deployment of the solution in the company
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Increase in data security and decrease in software piracy
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Higher reliability because of scalability options and upgrade on-the-go
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Compatibility with different platforms, thus covering a wide audience using Windows, macOS X, Linux, iOS, Android, etc).
SaaS Startups: Facts & Statistics
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As per a survey, the number of SaaS products in marketing niches in 2017 was 8,500, which was only about 500 marketing tools in 2007 (PriceIntelligently).
What kind of multiples category do we see for saas companies?
Top 20 SaaS Products
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1. Dropbox
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2. Troop Messenger
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3. MailChimp
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4. HubSpot
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5. Salesforce
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6. Slack
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7. Time Dynamo
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8. Atlassian Jira
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9. Click2Magic
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10. GitHub
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11. Pluralsight
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12. Workday
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13. Survey Monkey
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14. iBUZR
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15. Veeva
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16. Splunk
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17. Paycom
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18. Wix
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19. TaskRabbit
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20. Teem
Dropbox: Cloud Storage Software (B2B, B2C)
About the company: Dropbox is where you bring together all your content and files. More than 450,000 businesses have trusted this SaaS company for its security infrastructure and consider as one of the largest saas company
USP
What worked for them
Troop Messenger: Team Chat Software (B2B)
About the company: Troop Messenger, as an office chat software provides clients with a virtual workplace that can be accessed anywhere, anytime, and used for a great deal of communication and collaboration. From one-on-one messaging to audio/video, calling, live location tracking to file sharing, and integrations, there’s so much to do with this SaaS product and this is considered as one of the fastest-growing saas company
USP
What worked for them
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Reaching out to customers that are looking for Slack Alternatives
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Enhancing security with multi-factor authentication.
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Quick response rate
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Reduced storage cost
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Reaching out to customers with successful case studies
MailChimp: An Email Marketing Tool (B2B, B2C)
About the company: MailChimp is a highly efficient email marketing service provider. Known for its low-cost plans and excellent built-in templates, this SaaS product has helped millions of companies streamline their Email Marketing needs.
USP
All in One Marketing Plan
What worked for them?
This SaaS product Offers 4 flexible pricing plans for different types of businesses. The Free plan with all the basics for startup businesses helped MailChimp make a mark in the industry.
They nailed it further with additional plans like Essentials, Standard, and Premium: All designed to improve the insights for growing businesses in need for more customers
HubSpot CRM: Customer Relationship Management Software (B2B)
About the product: HubSpot’s CRM is designed to offer a sales team a platform to create company profiles and contacts, and neatly organize every detail they need for streamlining communication with the customers. This SaaS product is one of the most biggest integrated CRM available in the market.
USP: Easy blending with all the ongoing sales process is HubSpot CRM’s USP. The tool can be easily integrated with:
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Microsoft
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Google Dynamics
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SugarCRM
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BaseCRM
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Google Chrome
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Salesforce
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Zapier
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Shopify
Specific strategies of customer retention
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Free pricing model with all essential features
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Frequent mapping out of customer experience
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Highlight case studies during their sales and marketing processes.
What worked for them?
Salesforce: A Cloud Computing Service Software (B2B)
About the company: Much like HubSpot CRM, Salesforce is also a SaaS company that has established a mark as a CRM service provider. This CRM allows businesses to use the cloud for establishing a better connection with their potential customers and client and consider as one of the best saas companies to work for
Products Example:
USP: Every SaaS product of Salesforce has different USP, but when viewed as a bigger picture, Salesforce offers a unique experience when it comes to re-shaping a company into an improved and informational organization.
Specific strategies of customer retention
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Salesforce has repeatedly worked to be perfectly clear in their marketing messaging.
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Making Every Employee a Key Player in the customer retention strategy
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Engaging the marketing leaders and Select Journalists
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Using Storytelling technique as a key marketing strategy
Slack: A Workplace Collaboration Tool (B2B)
About the company: Slack is a messaging application that boasts of having onboard companies like BBC, Oracle, IBM, and more. This workplace collaboration tool is a SaaS product, an outcome of innovation coupled with exclusive marketing hacks.
USP:
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One of the primary reasons that led to the growth of Slack is that they never compromised or lost on the human touch during their journey towards growth.
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With Slack, you get a bright, bubbly UI, with great interactions that have helped the company create a personality for their product. Slack, like a SaaS product, provides a distinguished experience that lingers with each login.
Specific strategies of customer acquisition & retention
What worked for them?
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Slack didn’t build too many features, rather focused on establishing a few of them very well.
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For example, they focused on the three main features: Search, Synchronisation, and File Sharing.
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These three features have given slack a real competitive edge in a market that has witnessed the entry of many tech-giants.
Time Dynamo: Attendance Management Software (B2B)
About the Product: Time Dynamo is a work-force attendance management software designed to ease the efforts needed for employee attendance and recording in a large enterprise.
Tvisha Technologies, an Indian based SaaS company, has developed Time Dynamo, which cuts down on the labor costs through tracking the presence and absence of employees.
USPs
Specific strategies of customer retention
What worked for them?
The SaaS product’s ability to allow real-time attendance has helped it get an identity in the market. The company reached potential clients and frequently reminded them of the importance of a one-stop resolution and a ‘to-go’ software for attendance management.