The Main Types of Digital MarketingPosted by Jason Norman on March 7th, 2020 A simple definition of digital marketing involves the use of various on-line resources to connect people with digital offers of products and services. Digital marketing starts with a company’s website, but often extends further into digital advertising across various channels and can include some form of email marketing. The specific types of digital marketing that may be used for your small business in the Dayton area, is determined by your marketing strategy. Your Dayton area marketing strategy can include the digital promotion of products and services through the internet, social media, or mobile phone channels. An effective digital marketing campaign requires the experience of one of Dayton’s outstanding digital marketing agencies. As a small business owner, a review of the 5 basic digital marketing types can get you ready for important digital design sessions. There are 5 types of Digital Marketing that every small business owner should become familiar with.
Social media is a category with an extremely wide reach in terms of users and potential leads. This category includes Facebook, Twitter, and LinkedIn as the biggest examples of social media platforms, but there are many others. An effective digital campaign would start with promotional opportunities across these platforms. The campaign would look at efficient ways to boost brand awareness and direct traffic to your business website.
Content marketing refers to one of the various forms of on-line publications. Blog posts are a very common example since a blog post is a type of web site that provides information or opinions on a specific topic area. Other forms of content marketing include eBooks and whitepapers. The readers of the on-line content provide their contact information along with their interest in the topic. This contact information is turned into potential sales leads. As an example, if an on-line reader is reading a whitepaper on solar power, they may be interested in the services of a solar installation company.
This form of online advertising is performance-based where your small business products or services are advertised on another website or channel such as YouTube. A per-click or visit count to your business site is used to determine the commission due for the advertising support.
The Pay Per Click method involves paying an on-line service a pre-defined amount for each time a visitor the clicks on an ad for your business. The most common example of this method is Google Ad service. Facebook and Twitter have similar pay per click services. This method of digital advertising is also known as PPC and is another method intended to direct traffic to your website.
Optimization here means configuring your website to be placed in higher rank order as the result of an online search. This method can generate significant value to your Dayton area business since the potential volume of organic, free site traffic that can be generated when proper optimization is done. The digital marketing design that looks at each of these 5 types and determines the best approach for your business and requires the advanced technical skills and expertise of a digital marketing agency Cincinnati or digital marketing agency Dayton. Like it? Share it! More by this author |