What Is Influencer Marketing & How It Works For Digital Marketing SitesPosted by Bhagyashree Deshmukh on March 11th, 2020
Almost a decade ago, the area of influencer marketing was simply restricted to either celebrities or those bloggers who dedicatedly kept their platforms active. However, today, the rise of influencers can be felt all around, irrespective of the domain. In case you ever tried researching about this topic, you would have come across varied conflicting opinions. The truth is, implementing such strategies accurately can be quite tough. After all, you must not forget that you are literally influencing your target audience to purchase a product or service with the help of an influencer marketing company. Also, believe it or not, this type of marketing can impact all of your digital marketing plans. Let’s find out more about the same in this post. What Is Influencer Marketing?At the basic level, influencer marketing is a form of the social media marketing that involves product (or service) mentions and endorsements from influencers. These are such individuals who have got a dedicated social media following and are regarded as experts in the niche. The underlying factor that makes this type of marketing essential is the trust that influencers have managed to establish with their followers. Hence, when they promote something, they are sure of the fact that a majority of people (if not all) will buy it. Here are some quick facts that will definitely interest you:
The Importance Of Influencer Marketing:With Instagram influencer marketing acquiring enough attention, the fad of becoming an influencer is spreading across various other networks as well. For instance, you can always find a gamut of influencers on TikTok, YouTube, Snapchat and more such networks, targeting different demographics. As per Adweek, this industry is about to reach billion in revenue by 2020. Why Is Influencer Marketing Essential for Digital Marketing Sites?The influencer economy has completely changed the way products are being bought. An approximate 67% of marketers have reported being engaged in some type of influencer marketing. And, this number is more likely to grow with an upsurge in social media and the experts gaining more exposure. With increasing demand, this stream is shifting towards rationalized solutions, adopting the latest tools and helping brands get in touch with influencers easily. While conventional digital marketing becomes obsolete gradually, the latest strategies are establishing themselves effortlessly. Also, those who are exhausted because of consistent ‘ad fatigue’, do get relief from influencer content. On top of that, smart brands have managed to combine influencer and traditional techniques to enhance conversations with customers, and consequently increase the conversion rate. Instead of just concentrating on advertising, branding and content marketing, varied digital marketing platforms are going beyond clicks and reach to keep the engagement consistent. This, in turn, is helping with an array of satisfactory results, such as:
The current-age, knowledgeable and techie customers wish to have authentic voices instead of faceless executives, using the age-old tricks for convincing. Keeping this in mind, marketers cannot afford to ignore influencer marketing anymore. How Does It Work?Being a marketer, if you are under the pressure of delivering more in less, then skip anxious thoughts because you are surely not alone. Over time, the marketing landscape has transformed substantially, and consumers have already comprehended the type of messaging they want to engage in. Today, consumers take centre stage instead of brands. As far as influencer marketing is concerned, the goal here is to connect with new communities and promote to a newer set of audience through the trusted voice of an influencer. As a marketer, if you wish to make the most out of it, you must let the influencers stay true while working on your sponsored content. Irrelevant content can erode the power of an influencer rapidly. Since influencers hold expertise in generating online discussions, rest assured that the content created on your behalf will be shared, talked about, and reposted. Conclusion:Looking at the results that it is generating, it can be said that influencer marketing is here to stay and grow. However, it will be interesting to note how this marketing form is going to evolve or change with consumer demand. Apart from the established names, micro-influencers (with the smaller yet loyal following) will become powerful as well. By presenting glorious opportunities for brands, influencer marketing can help leverage the authority of word-of-mouth. When you combine this marketing with inbound strategy, you get to maximize your ROI by increasing social proof, expert opinions, customer reviews, and more.
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