5 WordPress email marketing plugins

Posted by jason stewart on March 12th, 2020

WordPress email marketing

One of the many proven ways to grow both small and large websites is email marketing. Although it used to be a really tedious task that required a lot of time from us, today it is not. All thanks to free WordPress plugins.

Email WordPress marketing

The matter is simple. A lot of people on our site are on it for the first time. He is looking for something, and when he finds it - he leaves the site and unfortunately (in many cases) he will never come back to it.

If we have an interesting and attractive website, we create interesting content and "entertain" visitors with it, we build trust in our brand and thus gain an advantage over the competition. Wouldn't it be wise to convince some visitors to subscribe to the mailing list at this time?

Thanks to this approach, we will have the opportunity to encourage people who came to us for the first time to return more often. This, in turn, brings many positives!

This is also what today's article will be about. We will answer the question about the benefits of email marketing and who should decide on it. Next, we introduce the top 5 email marketing plugins on WordPress.

What are the benefits of email marketing?

Despite having many advantages, email marketing is not a widely used advertising tool in our country. So before we list the most important positives, we will answer why this is happening.

Advantages of email marketing

In Poland, for many years there is a perception that email hosting uk is an advertising area used mainly by large companies that can afford it financially. This means that owners of small websites and hobby blogs do not consider the use of this marketing technique at all.

While this belief made sense several years ago, today it is simply wrong. There are a huge number of tools and technologies that allow you to start managing and creating your own email marketing campaigns without any technical knowledge.

Wordpress email marketing in Poland

Approx.! When the most important issue is behind us, we can focus on understanding why this type of marketing should be crucial for each of us.

Here are the main advantages of email marketing:

Cost: Compared to many other types of internet marketing, email marketing is affordable. For sole proprietorships, it can be free. If we decide to self-service, we will pay only our time.

Coverage: The coverage of our email campaign is limited only by the number of subscribers. When we approach this reason, we can be sure that over 80% of emails reach them. For example, Facebook, the average reach of organic posts is less than 7%.

Analysis: The vast majority of e-mail marketing plugins and platforms offer a set of analyzes that allow you to assess the effectiveness of our campaigns. This, in turn, allows for unlimited optimization possibilities.

Trust: By using hillingdon grid webmail , we have the chance to present our brand from a different angle and show our customers that we are trustworthy. Thanks to this, they will visit our website more often, more willingly place orders and take various actions.

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WordPress email marketing: 5 free plugins

There are many great email marketing plugins on WordPress. Regardless of whether we run a small business, set up a hobby blog or operate as a non-profit foundation, in the plugin repository, we will find something for everyone.

Free WordPress plugins - email marketing

Not all listed plugins are the same, but they all offer a free version that will be enough for most small businesses.

Here are 5 free WordPress email marketing plugins:

1. Mail Chimp for WordPress

Mail Chimp is one of the most popular email marketing platforms ever created. It is not limited to WordPress, and yet its unofficial plugin is installed every month for nearly 300,000 new pages.

Wordpress plugin - mail chimp

Mail Chimp offers many ready and editable email templates, an intuitive user panel, an extensive knowledge base and a number of additional plugins. However, the subscription forms for WordPress websites are a huge downside, as their customization requires basic CSS knowledge.

Mail Chimp offers a free subscription with a limit of 2,000 subscribers.

2. SendinBlue Subscribe Form

SendinBlue is a comprehensive plugin for creating and managing windows web hosting uk lists. It offers an intuitive email creator with the "drag & drop" function and additional integration with WooCommerce.

Wordpress plugin - Sendinblue

Unlike other free WordPress plugins that send messages via our host and need to be configured with SMTP, Sendinblue takes care of it all for us. Automatically sets the wp_mail () function and makes shipping easy.

SendinBlue allows you to send up to 300 emails per day for free.

3. Newsletter

A newsletter is another email marketing plugin for WordPress. This is the only plugin that stands out because of the lack of subscribers and messages sent - even in the free version.

Wordpress plugin - newsletter

Like SendinBlue, the Newsletter allows you to build an email campaign from the admin panel using a simple content creator. It also allows you to control shipping speed, powerful analytical tools, and customizable subscription widgets.

The newsletter has no subscribers' limits or emails sent.

4. Mail Poet 3

Mail Poet 3 is a trustworthy and simple plug-in that is ideal for sites targeting premium niche industries. If you consider the previous version (Mail Poet 2) over 350,000 use it. WordPress sites.

Wordpress plugin - mail poet 3

Mail Poet allows you to quickly import mailing lists from an existing CRM or other e-marketing automation tool. As with other plugins, it offers an intuitive message creator, ready templates and performance analysis.

Mail Poet 3 is free up to 1,000 subscribers.

 5. Sumo

Sumo is not only a plugin to facilitate e-mail campaigns, but also a tool to increase conversions on WordPress websites. Over 100,000 actively use its sites.

WordPress plugin - sumo