Ways You Can Advertise Your WooCommerce Web-to-Print Business

Posted by Pratik Shah on March 12th, 2020

WooCommerce is known as one of the most popular ecommerce development platforms. As it is open-source, easy-to-use, and SEO friendly it is often the first choice of the ones who want to get started in an eCommerce space. Nowadays to stay ahead in the competition and provide better user experience to their customers they enable the personalization of the products on their store.

Though a good WooCommerce Product Designer tool is crucial for your store, it is not enough alone. You also need to implement innovative marketing strategies to promote your e-storen and to make everyone know what makes it a standout among all other e-stores.

So, let’s walk you through several effective marketing practices you can follow to promote your store.

Become Your Own Customer

Look before you leap. You should always test your product yourself before presenting it to customers. Hence, try using your store in the first place and test how the experience is. Find out if anything is going wrong from a customer’s perspective.

Here your buyer’s persona can be helpful. Try to analyze the product and find out if it has enough potential to solve the target audience’s problems. While testing your product, there are chances that you might come across some loopholes in design or ideation.

After that, you can innovate a way to solve them and make the final product fail-safe.

Garner and Analyze Product Reviews

Without getting to know your customers’ views about your product, you can’t estimate the acceptance level of your product. Therefore, asking for customers’ feedback is an important PR strategy.

Ask your existing customers via email conversations, feedback surveys and forms about their experience with your product. Also request them to recommend your product ahead if they admit that they liked your product.

In case you receive any bad reviews, try to analyze what went wrong. Accordingly, try to solve that to make sure that issue doesn’t come up again with other customers.

Make Your Store Visible

No matter how engaging your store is, first it needs to be visible among people. If you don’t optimize your store as per the search engine algorithms, your store might lag in rankings.
So, you should always try to optimize your store to gain organic traffic.

Target the right keywords to rank higher in Google rankings. Also ensure that your e-store loads fast and has user-friendly features for better experience.
Besides organic SEO, you can also implement paid marketing strategies to drive maximum traffic and sales.

Get People to Notice Your Potential

People generally prefer sites that prove that their product(s)/service(s) are valuable and success-oriented. Create your happy customers’ case studies and promote them in niche sites so that other potential people can notice them. In turn, this will help them build trust with your brand.

Apart from sharing case studies, you can also showcase your knowledge through blogs, white papers, guest posts, e-books etc. This will not only help you guide your target audience towards making an informed decision but will also establish your rapport.

Online Video Marketing

YouTube is a blessing of today. You can start a YouTube channel and post videos on a timely basis. Make sure to post a variety of engaging and interactive videos.
Also, your videos shouldn’t be only about your products or services, but should provide other valuable information to users. Besides, you should always implement proper YouTube marketing strategies like:

• Picking the right title with the right keywords.
• Innovating an interesting thumbnail.
• Writing an engaging and SEO-optimized video description.
• Adding hashtags to your video description, etc.
• Scheduling the upload of your videos

Create Guides to Promote Your Store

Simply creating content with target keywords won’t suffice alone. You should also create valuable guides to engage customers.

For instance, if you deal in custom cards, you can choose topics like:

• 10 Creative Ideas for Wedding Cards
• A Guide on How to Design a Business Card

Utilize Giveaways

Everyone loves giveaways, even if they are small. Leverage the potential of giveaways to engage more and more people. Plan timely giveaways for your target audience. Social media giveaways are highly popular and can be highly beneficial.
You can:

• Offer discount coupons
• Hold a hashtag contest
• Hold a photo contest
• Offer themed giveaways
• Offer exclusive discounts for existing customers.

This way, not only your customer base increases but also your popularity on social media goes up.

Leverage Facebook Ads to Spread Awareness

Running Facebook ads is advantageous in two ways. First, they are quite cost-effective. Second, they help you target your audience easily. Though web-to-print is not a very recent concept, a segment of your customers may not be knowing what you are offering. It brings a kind of awareness and also helps you build your brand name.

Participate in Forum Discussions

When you participate in your industry-specific forums and help solve your customers’ problems, they get to notice you. Soon, they’ll start knowing your brand as well.
Once you establish the identity of your brand as a problem-solver, customers will turn to you for more answers. Which will help you build long-term relations with your customers.

Try Going Offline

In the first leg of your brand-building journey, offline promotion may work wonders.
Meeting your potential customers and explaining your product in person can prove highly effective. It not only gives them a better product understanding but also a personal touch to the overall interaction.

Takeaway

Marketing your brand is the key to establishing your brand identity. Never try to put all your eggs in one basket. Diversify your marketing strategies to promote your brand in the best way possible. So that if one strategy falls flat, you always have other options to switch to.