6 Ways to Optimize Your Lead Conversion Rate

Posted by Photobeno on March 12th, 2020

The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales.

Below mentioned are the 10 levers you can use to improve your lead conversion right now:

1. Shorten lead follow-up time: The velocity of following up matters. When people ask for information, they expect a rapid and personal response. Numerous studies show that swift follow-ups increase conversion.

2. Go beyond what they expect: The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Go above and beyond, especially when it comes to those leads that fit your ideal customer profile.

3. Qualify leads with SDRs to maximize effective selling time: Sales professionals need a valid business reason to talk to them, and you’re not going to get that on a web form. Improve your lead qualification process to increase “sales-ready” lead conversion rates. Delivering leads that your sales team really wants to be based on your universal lead definition.

4. Understand buyer motivation: That will help you to share content that helps them convert. It’s critical in lead nurturing to know where a prospect is in their buying cycle so that helpful information relevant to the need at a specific point in time can be delivered.

5. Create content geared toward lead progression, not lead capture: Invest as much in creating creative and content for lead progression as you do for lead capture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s about progression. 

6. Focus on increasing relevance with your lead nurturing: Relevance is critical lead nurturing. Like most marketers, you’ll start with a more general focus, but the key as you begin learning about your prospects’ unique needs lies in tailoring your lead-nurturing content. This is where using marketing automation can help you understand more about your customers based on what content they’re engaging. As you learn more, you can move from more general content toward content you’d share in a one-to-one relationship. for more information: Digital marketing agency in Delhi