Top Web Design Ideas that Can Improve Conversion Rate

Posted by Ipshita Shekhawat on March 13th, 2020

Attracting online users to a website can be tricky considering the number of choices that they have. While a website may appear professional and provide relevant information to users, a lot of the design elements may be going wrong. This is what tends to affect conversion rates. Not all businesses have professional web designers who could understand and implement changes in web design. This is when the need for the most professional website designing company in Gurgaon comes into play.

Here are some of the top web design ideas highlighted by a leading website designing company. These can work wonders with conversion rates and help maintain a good ranking for the webpage.

Choose the Right Colours

While choosing website colours, try to avoid picking ones that are your favourite. Instead, consider the various emotions that each of the colour options can bring out and whether that is compatible with your brand. You may assume that certain colours must be avoided on a business website, but these are only myths and are best avoided. The web designing company in Gurgaon highlights the fact that colours play with the visitor’s psychology and therefore may act as the key to conversions.

Focus on Typography

Fonts play an equally important role in website design, so you need to concentrate on the typography of your website. It must be able to represent the brand image of the company appropriately. For example, if the business sells furniture, the typography should contain font that relays comfort and durability to the target customers. They must be compelled to check out the products and thereby get converted into sales.

Use Whitespace

Different elements on every website must be separated by whitespace or negative space. This can be visually appealing since it helps you in emphasising on key images and other call-to-action buttons. It improves the readability aspect of the website and entices the audience.

Opt for F-Pattern

F-pattern is the way a visitor would generally scan or read through the webpage. Generally, while reading a webpage, people tend to scan from left to right and as they scroll downwards the right section tends to get ignored. This helps you in analysing the sections of the webpage that are viewed most. This is where all the important images and other call-to-action buttons must be placed to ensure maximum conversion.

Use Testimonials

Today, every customer or client likes to be vocal about his or her likes and dislikes. They often prefer to give feedback that is transparent and unfiltered. When you have clients who can provide positive feedback, you must ensure that it is put up on the website. It has to be strategically placed to highlight the business’ standing in the market and its quality of products or services.

As a leading website designing company in Gurgaon reiterates, it is not just the content that matters; web design is equally important. As you gain more traffic to your webpage, there is a higher probability of increasing conversion rates, which can lead to business expansion.