How To Easily Tackle The ICO Marketing Hurdle Head-On

Posted by dan peter on March 13th, 2020

ICO marketing plays a very influential role in dictating the success of an ICO project. With the first half of 2019 witnessing more than 70 projects raise over 0 million in funding, the importance of marketing cannot be understated. But, What is ICO marketing? And how does it work?

ICO Marketing 101

The answer is quite simple, think of it on the lines of a typical product launch. Here a business uses different promotion tools to communicate the idea and vision of the product to the customer. After organizing several cycles of promotion, when the product is finally launched, the business is assured of its market success. 

ICO marketing works on the same lines. It involves a lot of active effort from the entrepreneur’s end. For instance, the different components in a normal campaign schedule have been listed below:

• Whitepaper: A key factor in the entire process. This document highlights the idea, the USP, road map, and other technica0l details.

• Website: Acts as a digital portal where interested users and investors can find additional information on your offering.

• Social Media: Aids with nurturing and managing a community that is invested in your product. The members help you with positive reinforcement and word-of-mouth advertising.

• SEO Techniques: Improves the searchability and online presence of your product.

• Advertising: Helps give your platform an edge over competitors by allowing you to reach your target audience efficiently.

• Newsletters: Carries out the vital function of relaying crucial information to investors and customers informing them of updates and reminders.

As can be seen from the above list, the cycle is a very tedious one. Hence, it is often understood why a businessperson may choose to ignore this and focus on some other pressing issue. Luckily, thanks to the power of the Internet, this taxing job can be outsourced. Today, there are tons of digital marketers and advertising agencies that are well versed in this field.

Approaching The Experts

Several factors come into the picture when narrowing down on a good third-party ICO marketing firm. While aspects like reliability and legitimacy are essential, it is also important to pay attention to the intermediary’s work portfolio. Moreover, also inquire about the different pricing packages to ensure that your product gets the exposure it deserves. Finally, ensure that you carefully negotiate the various timelines to ensure your project is progressing as planned.

The Last Word

Marketing plays a very significant role in determining the success of your ICO. It helps in creating awareness of your product and connecting with your customers or investors. Given that cryptocurrency and blockchain are nascent technologies, it becomes crucial to implement proper promotional activities to stand out. Moreover, with the Bitcoin expected to touch ,000, it's the perfect time to go about launching your ICO. Therefore, do not hesitate to approach an experienced marketing agency to help you reach your audience better. Many times, the solution to your problem is a simple Google search away!