Email Drip Campaign and some of its best practices

Posted by Insuredmine on March 17th, 2020

Email drip campaigns are a promising new way for agencies to tackle this issue. In case you are not familiar with email drip campaigns, here’s a brief introduction. Email drip campaigns are a series of emails that are sent or ‘dripped’ to a subscriber at a predetermined point in time called a ‘trigger event’. Email drip campaigns can keep clients and prospects engaged, and maintain open lines of communication even when agents are not directly interacting with them.

How different is email drip campaigns for insurance agents?

Besides selling policies, an independent insurance agent has multiple other responsibilities. Of these duties, the most important is to keep clients engaged and to interact with them periodically. Another equally important task is to generate prospects so as to sell more products that match clients’ needs. Creating a drip email campaign for each of these tasks takes a considerable amount of time and effort. In this blog, we will show how independent agents can easily create and automate communication with professional email drip campaigns created by InsuredMine.

Insurance agents can find these 8 simple steps to create email drip campaigns for their customers.

Some of the best practices include,

1. Interacting with your prospects or customers that explains about your product
2. Email Automation with a personalized engagement experienc
3. Multiple number of email templates that resonates well with your businesses
4. Segmenting your target audience
5. Kick off your campaign with using multimedia files within your content body