How does Quora Ads in PPC management services increase brand awareness?

Posted by monicageller on March 17th, 2020

Quora marketing or Quora Ads has been launched in the year 2016, where all the brands can use this platform to get their brand published. Basically, people turn to Quora whenever they need any answers to their questions. So, catching on to this point, an Ad platform has been created for the brands, where they can get in front of the users and gain brand awareness.

This service can be availed from PPC management services in Hyderabad, who will help to build authority on topics and drive traffic to your website. You can create Ads just like how you create on other platforms, like the text-based Ads, native, targeting based on location, interests, etc.

As we have already mentioned, it is almost like other platforms that run Ads. Separate topics can be targeted to the ones who are looking out for a query related to that keyword. This is the most interesting one among the others because Quora categorizes its questions according to topics and that is the reason it will show the Ads on specific questions.

So, I will explain you clearly how this works. If a user is looking for a solution for a query, and if that query is related to your brand, then your Ad can be placed in that category of question. This makes it easy for the user to recognize your brand. In this way topic targeted ads will typically appear on the question pages, making it more personalized.

Targeting through the location is also possible by entering the location details like the city, state and country name. Quora is also supporting multiple languages Ads, which means it has expanded globally.

Though this has been since 2016, not many marketers have adopted this into their business, but it is something that every marketer and business should think of. If you want to know what you gain at when using this Ad platform for your business, then you can find a few of them below.

 1. If you are aiming for high-quality traffic for your website, then this marketing method will do the right job. In this, you are trying to reach a specific community of users who are looking for certain topics. These are the people who are interested, and you are not trying to show the Ad to random people. As these people come in their own interest, they will find the Ad to be relevant to them.

2. The metrics that you get on Quora are everything that you need. You won’t be getting the reports of the Ad which are unnecessary. With just fewer metrics, you can easily know how exactly this is working.

3. You might be aware of already existing Ad platforms that you will be using for your business-like Google and Facebook. This marketing method resembles just like the other platforms, so, it won’t take much time for you to understand the features.

Though your Ad accounts are managed by the marketers who are providing this service, still you need to be aware of these things. In this way, you can easily analyze your Ad account.