Boosting your search traffic with On-Page SEO

Posted by Photobeno on March 17th, 2020

A critical perspective of boosting the organic traffic to your website is given by the On-Page SEO of the website. SEO experts, earlier, have had to slightly pinch their on-page SEO tactics to stay ahead of the curve. But now when it comes to on-page SEO, there are way too many techniques adding keyword-rich title tags, meta descriptions, et cetra. While these basic tactics are necessary in the short run, you’ll need to know a few advanced on-page SEO techniques to outrank your competition, in the long run.
Increasing your Content’s Dwell Time

Dwell Time is the amount of time taken between a user clicking on the search result and returning back to the search engine results page. When a user clicks the back button immediately after landing on your site, it’s a sign of a low-quality page and your site may face a Google penalty. To gauge a site’s quality and relevance, Google and other search engines use “Dwell time”. The higher the dwell time of your content, the better your search engine rankings.

The 2-second dwell time may mean that the user didn’t find the content they expected to find on your page. On the other hand, a 15-minute dwell time means that the user was heavily-invested in the content you had to offer.

One way to increase dwell time is to publish long-form content that engages your visitors to stay on the site longer.

Increase CTR with Schema Markup

Schema markup is the latest buzz in the SEO world, but it’s rarely used despite being a powerful ranking signal. Schema markup is a code that you put on your website to help search engines return more informative results for users. In other words, schema markups can offer rich snippets in Google’s search results which in turn can boost your SEO as well as your CTR.

Include LSI(Latent Semantic Marketing) Keywords in your Content

Latent Semantic Indexing (LSI) keywords are “synonyms and closely-related terms”. LSI keywords are used by Google and other search engines to determine the content quality and relevance of a page. By including LSI keywords in your content, you help search engines determine the relevance and quality of your page.

How can you find these LSI keywords? Just give a Google search for a keyword that you’d like to use and scroll down to the bottom of the page to see “Related Searches”. Pick 2-3 keywords from this list to include in your content. Try including them in H2, H3 tags to give an even bigger boost to your search traffic.

Use Canonical URLs to Avoid Content Duplication

A canonical URL is an HTML link tag with attribute rel=canonical which allows you to notify search engines that certain similar URLs are actually one and the same. This is important to avoid duplicate content issues. Sometimes you may have content that is accessible under multiple URLs or websites. Using a canonical URL, you can ensure that the content exists on multiple URLs without affecting your site’s SEO. Using Yoast SEO WordPress plugin is recommended to enter canonical URL tags. You’ve to just click on the Advanced tab and type your URL in the Canonical URL box.

Use Short, Keyword-Rich URLs

Research shows search engines prefer shorter URLs over longer ones. Shorter URLs are also good from the user experience perspective. Including short, keyword-rich URLs is a pretty good idea for the following reasons:

Keywords in the URL give a fair idea to users who see your URL on social media, in an email, etc. about what kind of content they can expect by clicking on it.

URLs get copied and pasted regularly. When there’s no anchor text used in a link, the URL itself serves as an anchor text.

Keywords in the URL show up in search results. According to research, URL is one of the most prominent factors considered by users while selecting which site to click.

Do you have any other favorite on-page SEO technique that you use to amplify your content’s organic reach? Let us know in the comments section. for more information: seo agency in delhi