Local SEO – The Best Way to Optimize Your Website

Posted by Michael on March 17th, 2020

The world wide web is phenomenally large, and millions of businesses have some kind of an online presence. And it is not necessary for the whole world to see your website. What is more important is that people who live near your business get to you about you. So, how do you get your local community to get to know about your business from the internet? Local SEO.

What is a Local SEO and How Can It Help You?

If you run a business and need to get more visibility through your website, you need to target people who live in your general area. Therefore, you have to optimize your website so that you can lock onto people who live near you or your business. 

This is what is known as Local SEO. Local SEO can help get more customers for your business or work more effectively.

What is Optimization?

It’s well and good to talk about optimizing your website to attract people locally, what does optimization actually mean? 

Optimization means increasing the traffic to your website – both qualitatively and quantitatively – by making it more relevant. So, the next question, obviously, is – how do you make your website more relevant so that search engines display your business before others – in your area?

Well, you need to ensure that your location or address features on your website. For example, say a local company in Fresno, California, wants to learn more about SEO services in its region, that company will most probably search on Google for the phrase Fresno SEO . 

This will lead to Google’s search engine looking for SEO services in the Fresno, California area. 

Content Relevance

The thing you need to remember is that having your location prominently displayed on your website is not enough to get the kind of local traffic you need. You also need to make sure that your website content is relevant. 

Many people will end up stuffing their websites with content about the area in which they do business – without looking at the relevance of that content to their business. It is clear that that content has been added to force higher SEO results. This will lead to Google penalising the website and excluding it from its searches. 

The idea is to talk about your location in a relevant way to what your business does. This will lead to much higher quality traffic to your website. 

More than Just Search Engines

Local SEO isn’t just about Search Engine Optimization (SEO). It is also about increasing your overall online visibility. 

Local businesses thrive from word-of-mouth publicity – your customers talking about you. Added to that, you need to increase your social networking – featuring your website address on your Facebook page, Twitter account, Instagram account and so on. 

So, when you all these promotional strategies, you get effective local SEO. 

For more information: https://www.optimi365.com/