Top 5 Reasons to Update your WordPress Website in 2020
Posted by kevenbradley on March 18th, 2020
Just like any other software that is being constantly improved and updated, WordPress comes with constant updates. As the largest CMS in the world and hosting over 75 million sites, WordPress invests a huge amount of time and money in updates, improvements and security fixes.
Keeping your WordPress site up to date is key if you want to outrank your competitors and provide increased value to the end-user. Because your website is the main point of digital interaction between you and your customers, you need to ensure that it runs smoothly and that it exceeds the expectations of anyone who is visiting your domain.
Gone are the days when you get customers by the word of mouth. Now everyone is looking for reviews online and when they land on your site, your prospects want to be pleasantly surprised. Nothing can affect you more than a website that loads slowly, has outdated plugins, comes with bad architecture, or is very hard to navigate.
Modern digital users who are quite keen on finding everything fast will dramatically punish you If you cannot deliver them what they seek, which is a seamless navigation experience. You need to make a very good first impression, so you need to have a website that looks great and enables your site visitors to find any type of information with ease.
Keeping your site up to date, which involves ensuring it loads quickly, has streamlined navigation, has fresh content and has an appealing design with plenty of internal links, goes directly into your SEO efforts. All of the above can greatly improve your SEO rankings and also decrease the bounce rate. All of these work together to enable you to rank higher in SERPs (Search Engine Results Pages).
While WordPress is known for its top-notch security patches, you still have to protect yourself. Cybercriminals are getting smarter by the day, so you need to be 100% prepared to tackle them and stay protected.
Another reason to update your WordPress site in 2020 is that you can get a much better design. Trendy sites convert much better and are more appreciated by site visitors. Getting a professional website design ensures that your site loads quickly, is compatible with all mobile devices, looks professional, and even reinforce your brand.
A nice-looking design that promotes your brand style and colors will only lead to increasing on-page engagement rate, which will boost your SEO. Consequently, this will bring you more high-quality traffic to your site, which will help you get more sales. It all starts with a site that looks top-notch and works
Lastly, keeping your site up-to-date ensures that it works seamlessly on all devices. As time goes by, more and more devices are being launched on the market. Smartphones with large screens (phablets), large tablets, tiny laptops, and even foldable smartphones come with unique traits and require site owners to implement responsive design.
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A website that works on all devices comes with a wide range of benefits. First, it gives you more mobile traffic. Second, it comes with lower maintenance needs. Third, it offers you faster pages, so that you can convert more people. Ultimately, a responsive website allows you to enjoy streamlined reporting and enables you to see how your content is performing on various devices.
These are just one of the top reasons to update your WordPress site in 2020. We can help you with bespoke WordPress maintenance plans to make things easier. Contact us now to learn more.
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