An Upwelling Trend Is Seen In The Value Chain Of The Protein Chips Industry

Posted by PRIYANKA KULKARNI on March 18th, 2020

Protein Chips Market: Outlook

Protein chips are made from soy protein which is cholesterol free and low in saturated fat. Protein chips are the low carbohydrate content where the extra carbohydrate is replaced by the fiber and proteins. Due to consumers being more health conscious and demanding for the Protein chips that have cardiovascular benefits, such as lowering blood pressure, no accumulation of cholesterol consumers being health conscious prefers protein chips in their diet. Chips are also considered as the stress releaser but eating normal potato chips may increase health-related issues than distressing consumers, so consumers are moving towards health beneficial food like protein chips, the taste of these protein chips is not as good as regular potato chips but there are the same basic crunchiness and a bit similar taste as normal chips. The consumers who are health conscious and athletes who are on a strict diet might have cravings for chips for this purpose Protein chips have the same crunchiness and similar taste that helps the diet conscious customers to neutralize their craving. Many manufacturers are manufacturing protein chips as there major product due to higher return on investment.

Increasing Demand for Protein Chips due to increasing demand for low carbohydrate containing chips.

With the growing risk of health issues like obesity, low blood pressure and other cardiovascular defects consumers are more health conscious, and are very particular about the amount of carbohydrates, fats, sugar and other artificial components consumption amount, protein chips not only helps in neutralizing cravings, but protein chips are  also a good Protein and low carbs source, Protein chips might help consumers to achieve macro balance on days when they really don’t want to consume regular food. This really shouldn’t be a daily thing, but rather a time-to-time schedule for the consumers who are working in hectic job schedule. There are more number of malnutrition victims seen nowadays, due to various reasons like improper diet and hectic schedule of work. Under development of certain countries could be the main root cause for such improper diet. And thus to overcome the instant protein needs, protein chips becomes the best alternative for consumers who needs a high-protein diet on the go. Owing to such factors the protein chips market is expected to grow significantly.

Global Protein Chips Market: Key Players

Some of the top manufacturers and suppliers of protein chips are Quest Protein Chips, Nestlé S.A., Performance Foods, Inc., Wholesome Provisions, Wellness Foods Inc., Enlightened, Aroma Snacks GmbH & Co., and RB Foods, Inc. among other protein chip manufacturer

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Opportunities for Market Participants for Protein Chips

New participants must focus on making cost-effective protein chips that are at cheaper than the other competitors also should look forward to establishing innovative flavors that might attract the consumers to purchase the product. Along with the low cost and innovative flavors the participants should also sell complimentary side dips to attract more consumers. The pre-existing manufacturers should also try for the innovative ideas like changing the shape of product, color and other physical appearance of chips and by adding some small gifts to attract the children and protein chips manufacturer should bring the product in the market with attractive packing for different age group.