Video-on-demand Market 2019 - 2023 | Rising Adoption of Mobile Computing Devices
Posted by Loise Williams on March 19th, 2020
The global video-on-demand market size is poised to grow by USD 33 billion during 2019-2023, according to a new report by Technavio, progressing at a CAGR of 14% during the forecast period.
The market is driven by the rising adoption of mobile computing devices and applications. Also, the increase in mobile advertisements which has led to the rise of AVOD platforms is anticipated to further boost the growth of the market during the forecast period.
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Furthermore, mobile applications have emerged as a potential medium for advertisers to expand their reach. The rising adoption of affordable mobile computing devices such as smartphones and tablets has increased the consumer preference for mobile platforms. Mobile devices have become the most preferred medium to consume information. Mobile advertising is one of the major revenue sources for application developers. Mobile hardware and software developers focus on improving functionality by including new features. Hence, the number of downloads of new applications is rising, which is also increasing the revenue of AVOD platforms, thereby driving the overall growth of the market.
Market Segmentation by Category and Product Types:
Key Regions for the Video-on-demand (VOD) Market:
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
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About the AuthorLoise Williams
Joined: August 7th, 2019
Articles Posted: 266
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