What Is Brand Reputation Management?

Posted by The Right Hand on March 19th, 2020

Brand reputation is one of the most critical aspects of your marketing strategy. It displays the level of trust in your company and influences your business growth. No one will purchase products or services from a company they don’t trust.

A good reputation means that consumers trust your brand, and feel good about purchasing your products or services. In this text, I’ll show you what are the components of brand reputation and how can you manage them The Right Hand.

If I had to answer the question “What is brand reputation management?” with one sentence, I’d say that it’s a process of shaping the way the PUBLIC sees your business to match the way YOU see it.

This process consists of several elements that I would like to tell you about today. Here they are:

Online Reviews

Social reach and building trust

Feedback and Business Improvement

Competition Monitoring

Online Reviews

According to research provided by Bright Logical, 86% of consumers read reviews for local businesses (including 95% of people aged 18-34).

We live in a time of massive advertising, and it’s impossible to verify if these ads are describing products or services fairly or not. Due to much false advertising, people limited their trust to businesses promoting their products or services Best digital marketing company.

Social reach and building trust

Nowadays, people much more trust online reviews written by other customers rather than regular ads. It happens because people are looking for real, honest, and unfiltered reviews and opinions made by real users and based on their experience with the brand.

91% of 18-34-year-old consumers trust online reviews as much as personal recommendations.

That’s is why online reviews are crucial for your brand reputation – they are an excellent way to build a more significant social reach and establish trust, which converts potential customers into paying customers.

Feedback and Business Improvement

Another benefit you get from online reviews is feedback about your product. That’s why you should pay attention to what people are saying about you.

Competition Monitoring

A single product can be described with tons of different ideas and keywords on dozens of networks. Identifying the right places for advertising your product and the most effective ways to do it is one of the most critical aspects of your online presence. Unfortunately, it can be difficult and may cost you a lot if you don’t know how to do research.

Karthikbalan Subramanian | ekarthikbalan@gmail.com

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