How To Create The Perfect Landing Page

Posted by Oliver James on March 21st, 2020

Landing pages are generally used as a stand-alone page online which an audience is redirected to after clicking on an ad, link or email. When your audience ‘lands’ on your page, you need to ensure the messaging, layout and content grabs their attention.

Visuals and Content

The main goal of a landing page is to get your customer, visitor or audience to convert or become a lead in your marketing campaign. Because this is the priority, you need to make sure that the landing page is visually appealing. If your page looks poorly designed or had terrible content, it is unlikely your visitor will pay attention to the messaging or understand what you’re trying to convey. Here are some key elements you need to include:

• Limited (you don’t want to overwhelm your audience)
• Simple content (make your message clear and concise)
• Large text (to make it easier to read)
• Include bullet points (your audience has a short attention span)
• Remove exit points (these include links to other pages or navigational buttons, you want them to be focused on)

Call To Action and Conversions

One element that is also important to include in the list above is have a clear Call To Action (CTA) with all your relevant details. If your landing page is perfect but you don’t have a clear CTA, your audience might bounce from the page because they aren’t able to see or find out how to contact you easily. They usually offer something to the client so they are more inclined to commit to the product or service you’re providing. Sometimes you might have to sign up and submit your email.

A/B Test

It might be worth A/B testing your landing pages so you have an idea of which ones do better. Ensure they have different messaging or images so you can see how each influence the performance or result of each landing page.

At Anchor Digital, we specialise in all things marketing. If you’re looking to create the perfect landing page to supplement your social media strategy, give us a call today on 08 3036 0994 to see what we can do for you!