Why Do You Need a Professional SEO Audit?

Posted by Sarah Addyson on March 21st, 2020

When was the last time you had your website assessed? Are you happy with its ranking and its overall performance? If not, it is probably wise to consider a professional SEO audit that will help you have a clear idea about the current state of your website. Numerous website owners invest in professional optimization and they expect SEO results but they do not have an audit done first to identify the weak points of their website. How can you fix your website if you do not know what is wrong with it to begin with?

What Is an SEO Audit?

A professional audit is a must for it will help you form a clear idea about your website, about the traffic it brings and its pages. In fewer words, if you would like to improve the performance of your website and to rank better you need this audit. It is recommended to opt for such an audit if you have seen a drop in traffic. Most of the times people hire professionals in this field with the only goal of improving their rankings. They ignore the fact that an SEO audit is a complex process that will analyze various aspects of your business and help you see what needs to be improved.

When it comes to  SEO audit  the agency you hire should provide the following:
• Technical analysis; this will check whether your site functions properly or not and it will focus on accessibility (that is how easy it is for users to access the website) and indexability (make sure your pages can be indexed by Google easily)
• On-page analysis; this deals with general content issues and individual pages issues. You need to provide content that focuses on one general topic. Individual pages should be well-structured, they should provide value to the reader.
• Off-page analysis; this is all about how strong your domain is; you can assess off—page ranking factors to see how popular your website is
• Competitive analysis; you should find ideal keywords that will help you beat your competition and increase your traffic.

As you can see, an SEO audit is necessary to see what is wrong with your website and why it is not performing the way it should. By making the necessary improvements you will become more visible to Google and you will attract more traffic. Nonetheless, you should know that this takes time.

When Should You Expect SEO Results?

The problem with most people that invest in professional optimization is that they expect immediate results and this a huge mistake. Your website cannot be optimized in a day and experts in this field cannot work wonders and provide SEO results within a matter of days. You have to be patient and you have to be prepared to invest in professional optimization on a long-term basis. Google has around 200 factors that impact the ranking of a website and it is impossible to optimize all of them. What you can do is improve essential aspects that will make a difference as far as the ranking is concerned.

A search engine optimization campaign will generate results provided it is done right but these results will not be immediate. This means that you should not expect any high rankings within a week and you should be patient for the  SEO results  will appear even if after a while. Optimization is a long-term process, one that takes time and this is what most website owners do not understand. It is possible to have better rankings, to consolidate your online presence but for this to happen you will have to invest in your website regularly.

Also, it is recommended to let professionals do what they know best and to listen to their suggestions. With patience and professional work your site will see a boost in performance and in rankings. It is possible to measure your optimization results and to keep track of what needs to be done next so that you overcome your competitors.

What Can Be Accomplished via SEO

When they decide to invest in professional optimization services, most people do not have realistic expectations and this is a huge mistake. There is no magic formula that can be used to make your website rank high and become more visible to search engines. What you can do is invest in it constantly and:
• Improve the search engine friendliness of your website
• Improve rankings for a certain group of keywords
• Implement a well-established optimization campaign
• Invest in original content that will result in ranking improvements
• Address potential issues and make necessary changes and upgrades

We should emphasize the fact that it is impossible to improve your rankings for highly competitive keywords within a matter of weeks, leverage low-quality content and future-proof your website so that it is not impacted by future developments in the realm of organic search engine rankings. What you should do is have realistic expectations and understand that this is a process that takes time and that requires a constant investment in order to generate results. Also, it is worth mentioning that optimization cannot be done by everyone. You should take the time to find a reliable agency, one that will inform you about your options, the costs involved, the time frame needed to obtain results and so on.

When you work with the best in this field you have nothing to worry about and you can focus on growing your business by doing what you know best. What is your point of wasting your time with optimization related aspects when you can put your time to better use and keep your customers happy? To summarize, Google will continue to make changes as far as its algorithms are concerned and websites will continue to require constant optimization so that they are not affected by these changes in a negative manner. This is the way things are and the sooner you understand this the faster you will see SEO results.

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Sarah Addyson

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Sarah Addyson
Joined: October 26th, 2018
Articles Posted: 812

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