Hygiene Market Industry Size, Share, Growth, Trends, Analysis and Forecast 2025

Posted by Faraz on March 23rd, 2020

The global hygiene product industry is related to the manufacturing of products that are used to maintain personal cleanliness and to safeguard one from the contagious diseases. The factors that were fueling the growth of the market before pandemic of COVID-19 include the recent improvement in standards of living coupled with the growth in public attention towards overall health globally. Additionally, factors such as recent trends in social media influence and advertisement also contributed significantly to the global hygiene product market growth.

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Key companies getting affected in the market include 3M Co., Byotrol PLC, Essity AB, Fujian Heng Group Co., Ltd., Unilever PLC, and ITC Ltd., Johnson & Johnson, and Procter & Gamble Co/The.

However, with the outbreak of COVID-19 since January 2020, the demand for hygiene products has grown with an exemplary growth rate. The COVID-19 virus was novel and hence the government organizations across the globe published guidelines to maintain hygiene with the use of sanitizer and soaps more often which created a wide gap between supply and demand of hygiene products including hand sanitizer, toilet paper and so on. 

The global hygiene product industry is segmented based on product type into sanitizer, soap, and tissues. Out of which sanitizer segment and tissue are ascending with the fastest growth after the pandemic. The increasing share of the sanitizer segment is mainly due to the portability offered by the sanitizers as it can be used anytime and anywhere.


  •          Sanitizer
  •          Soap
  •          Tissue

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Effect of COVID-19 on the hygiene product industry can be observed all across the globe including North America, Europe, Asia Pacific and Rest of the World. In the US people have already taken stored hand sanitizer, canned goods, and other emergency rations and as a result, there was a huge shortage of these materials in the country. Additionally, Europe was also facing the same shortage of hygiene products especially sanitizers. Therefore, several breweries and distilleries in Europe are switching to produce hand sanitizers.

Hygiene product companies such as Procter & Gamble Co/The have experienced record sales of their hygiene product including sanitizers. The company also launched its new line of sanitizing products called Microban 24. However, the company has experienced some major setbacks in China. One of the major effects was on the company’s global supply chain that was affected by halted factory work in China. In addition to this most of the company’s suppliers are also not returned to work, which is affecting its production output.

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