The Importance of Online Reputation Management in Enhancing Your Brand Image

Posted by Alex Smith on March 24th, 2020

From building first impression of a business to coming to a conclusion on the same, internet has been a driving factor in every stage of the buyer’s journey (Awareness, Consideration and Decision). At this stage, it is important for every business to build a strong web presence.This is exactly where Online Reputation Management (ORM) steps in.

The need for ORM

Managing reputation does not mean to maintainonly a good website, but it also includes detailed study of various perceptions of your business in the online search. To put in simpler terms, there may be tons of customers commenting on your blog post, posting about your business on social media or even tweeting about their experience with your business. But, we cannot always expect all of these to be positive, there might also be a few negative posts at times. Though limited in numbers, they might leave adverse effects on the search engine result pages (SERP’s). Online reputation management could play an effective role to get rid of all such negative vibes,

Below are few ORM pointsto help you get the desired ranking in search results.

Monitor round the clock

Always have an eye on name and fame of your brand. Try to search all the negative e keywords related to your brand or business and find out the problem causing pages or websites. Once done with finding the sources, it becomes easier to get rid of them by asking the concerned persons to remove them. You can even contact the webmaster of the particular page where the negative review is sent.

Highlight the positive news

No wonder, content is the king of any marketing Strategy. Hence, you can try to push down the negative content by publishing positive content across various social media channels. Increase the frequency of press releases to make your brand the most happening across internet. This can not only increase your page ranking but also increases brand awareness.

Don’t escape the negativity

They say “WinnersDon’t Quit and QuittersDon’t Win”; it apparently is an apt saying for ORM as well. Try to answer back all the negative reviews to build trust among your audience. So, never try to escape the negative reviews, instead try to approach them personally and apologize. This can in turn help you to get a clear picture of your faults so that you can find ways to solve them.

These top three ORM tips can help you maintain a healthy online reputation appreciably. Just don’t fake positivity to eliminate the negativity. Instead, try to find the root causes of the problem and work around it to bring back the positivity