Why Social Media Marketing and ORM Goes Viral

Posted by SkyMattix on March 24th, 2020

Social media is term used for websites and applications related to this term that are created / designed to provide people a space to share their content and thoughts quickly and efficiently in real - time. Many user defines social media as an apps on their smartphones or tablets but reality is different, these communication tools started with laptop and desktop. This misperception stems with the fact that most social media used by people they access their tools via social media apps. The facility of sharing photos, opinions, events, etc. in real - time has changed the way people live and the way businesses are marketed and promoted. Retailers who use social media platforms as an intrinsic part of their marketing campaigns & strategy usually witness noticeable results. But the key to successful social media marketing campaign is not to treat it as an extra baggage but to treat it with the same care, attention, and efforts brands do with all of their marketing efforts. 

Social Media Marketing Is Fleeting

In the prior days of social media marketing, there was a little competition for the dollar—but scenario is not same today. For example, brands can spend thousands of dollars on their Facebook ad campaign and Google ad campaign sometimes, get no return on the money brands invested because of Its very nature, social media campaigns and marketing is a short attention span media—it is much harder to get potential customer’s attention with a Tweet then it was to get people attention with a newspaper ad. That's because advertisement headlines and copy are tough to write, task, on Twitter or Instagram.

You Must Be Active on Social Media

One of the biggest mistakes brands makes is to open up their accounts on almost every social media platform they think is relevant to them and then they leave them alone without any activity. Owning an account with any of the social media platforms does not mean the business is into social media like owning a golf clubs makes you ready for the PGA. In reality, People aka user who are active on social media platforms are turned off with the brands who opens accounts and does not prefer to engage with clients, potential customer and public and does not work on their online reputation management are labeled as pretender and this causes distrust. So the best way is to not to have a social media icon on the website if you are capable enough to actively engage with it—and by saying actively means on a daily basis. It is always better to hire an agency on behalf which provides Social media optimization services or in short SMO services. Agency does interact with people on daily basis on behalf of the brand this helps to build a proper way for interaction between customers and brand.