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The right direct mailing list targets people who want your product or service. The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to conside...

The right direct mailing list targets people who want your product or service.

The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.

What really makes your direct mail marketing and advertising campaign successful?

The biggest single factor in the success of your direct mail marketing strategy is who you send your mailings to.

A. You need a list.

This can be:

1) a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or

2) a list which you purchase or in some cases obtain for free.

B. The mailing list must contain the names of people who are likely to be interested in the benefits of your products or services.

Don?t try and sell beer to the Temperance Society or real estate to people who cannot afford it. You have to target your direct mail marketing efforts.

What kinds of lists are available?