Some businesses are experiencing increases across metrics during the time of this pandemic.
1)Non-profits and charities
In times of crisis, we often see the best in people, and that’s even true on the Google SERP. As COVID-19 has spread, non-profits and charities have seen:
- A 10% increase in search ad impressions.
- A 23% increase in search ad conversions.
- A 20% increase in search ad conversion rate.
2)Health and medical
Unsurprisingly, many of us are turning to search for information on how to protect ourselves and our communities. As users turn to the stores and the SERP to purchase everything from over-the-counter painkillers to vital medication, many advertisers are seeing increased ease in selling their products online, with ad clicks and conversions are higher than usual.
3)E-commerce websites sales:
Amazon is planning to hire an additional 100,000 warehouse workers to keep up with the volume of orders placed by customers amid a global COVID-19 outbreak.
Amazon said Monday it will spend more than 0 million to increase wages for workers in fulfillment centers, delivery operations, and retail stores.
4)Business management
With setting up employees to work remotely and crafting continuity plans. It looks like many advertisers in the space are set up to help, too. Overall, business management searches grew by 23% since February 23.
- As people prepare for remote working, office supplies became a sudden breakout industry. Searches for office supplies increased 90%, paid search ad clicks increased 35%, and search conversion rates increased 41%
- As traditional retail has shifted focus to operating online, packing and shipping supplies more than doubled their search ad conversions (up 123%) and search ad conversion rate (up 107%).
5) Finance and Insurance
The markets may be performing poorly, but it looks like now more than ever searchers are looking for experienced help. Many are also noticing increased CTRs and CVRs, as well.
6)Beauty and personal care
Many fast-moving consumer goods (FMCG) have been in high demand the past few weeks. People are searching for products like soap and hand sanitizer, as well as seeking more self-care in these hard times. We’re noticing a 41% increase in searches for beauty and personal care. Many of these verticals are seeing business boom on the SERP with lower CPCs and much higher CVRs.
Category
Change in search CPC 20%
Change in search CVR 13%
7) On-demand media:
As many of us practice social distancing, we’re consuming more entertainment at home. While most entertainment advertisers are picking up the increased demand and driving a few extra conversions, on-demand media has skyrocketed and doubled its conversions in the past few weeks.
8) Greetings, gifts, and flowers
Social distancing is a lonely experience, and it’s difficult to maintain our connections for what may be weeks or months apart. Small gestures can mean even more throughout the COVID-19 pandemic, and advertisers who are wise enough to advertise on Google are seeing some great results. Over the past three weeks, since the coronavirus escalated in the US:
- Searches for cards and greetings have seen a 15% increase in conversion rate.
- Searches for gift baskets have seen a 30% increase in conversion rate.
- Searches for floral arrangements have seen a 43% increase in conversion rate.
9)Packaging and shipping business:
Obviously with no one going out home delivery has increased search volume. Therefore the delivery and courier companies that will deliver and pick up from your customers has increased their business essentially with surge in e-commerce business. People are still buying but this time only online.
Are you and your business is prepared for this disruption in the market place?
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