Alcopop Industry | Market Analysis Forecast and Demand with Overview to 2023

Posted by Rishab Gupta on March 25th, 2020

Key Players

Diageo PLC (UK), Asahi Group Holdings, Ltd. (Japan), Suntory Holdings Limited (Japan), Halewood International Limited (UK), The Brown-Forman Corporation (US), Bacardi Limited (UK), Mike's Hard Lemonade Co. (US), Pernod Ricard SA (France), Anheuser-Busch InBev SA/NV (Belgium), The Miller Brewing Company (US), United Brands Company, Inc. (US), Phusion Projects, LLC. (US), Bass Brewery (UK), Molson Coors Brewing Company (US), and Pabst Brewing Company (US) are some of the key players in the global alcopop market.

Market Scenario

The global Alcopop Industry is projected to reach a market size of 4.6 billion by 2024, growing at a significant CAGR of 5.6% during the forecast period from 2019 to 2024. Alcopop is the alcoholic RTD beverage which is a pre-mixed or prepared and packaged form of flavored spirits for direct consumption. Alcopop majorly has a base of vodka, beer, whiskey, rum, and others. This hard alcohol or hard liquor fortified with the addition of flavors is gaining acceptance globally. The growing popularity of unique flavors in liquors is increasing the share of alcopop in the liquor market.

Developing economy and increasing per capita disposable income has a major impact on the alcopop market. The increased demand for alcoholic beverages imparting unique and refreshing flavors is also driving the market of alcopops globally. High focus on research & development has led to innovations and fortifications in various spirits varieties which have supported in fueling up the growth of the alcopop industry. Increasing youth population and their high inclination towards premium alcoholic beverages are adding advantage to the growth of the alcopop market.  


The global alcopop market has been segmented based on base type, packaging type, distribution channel, and region. 

By base type, the global market has been classified as beer, whiskey, rum, vodka, and others.

Based on packaging type, the global market has been classified as bottles, cans, and others.

On the basis of distribution channel, the global market has been classified as store-based and non-store-based. The store-based segment is further sub-segmented into supermarkets and hypermarkets, specialty stores, and others.  

The global alcopop market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.

The North American alcopop market has further been segmented into the US, Canada, and Mexico. The European alcopop market has been classified as Germany, France, Italy, Spain, the UK, and the rest of Europe. The alcopop industry in Asia-Pacific has been divided into China, India, Japan, Australia & New Zealand, and the rest of Asia-Pacific. The alcopop market in the rest of the world has been segmented into South America, the Middle East, and Africa.

North America is expected to dominate the market for alcopop during the forecast period. The US is the major contributing country in this region for the growth of the alcopop market. Presence of major operating players in this region and the introduction of more youth-oriented product variations is majorly boosting the growth of the market in this region. Europe also holds a significant share in the global alcopop industry. The growing popularity of the product among the youth is driving the growth of the market. However, Asia-Pacific is witnessed to be the lucrative market for the growth of global alcopop industry. Introduction of these products in the untapped markets is driving the growth of the alcopop industry in this region.

Global Market, by Base Type






Global Market, by Packaging Type




Global Market, by Distribution Channel


Supermarkets and Hypermarkets

Specialty Stores



Global Market, by Region

North America










Rest of Europe





Australia and New Zealand

Rest of Asia-Pacific

Rest of the World (RoW)

South America

Middle East


Intended Audience

Alcopop manufacturers

Dealers and distributors

Raw material suppliers and distributors

Traders, exporters, and importers

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Rishab Gupta

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Rishab Gupta
Joined: November 25th, 2019
Articles Posted: 303

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