what is the scope of digital marketing

Posted by dforce academy on March 26th, 2020

Marketing is in itself is a very dynamic concept. It changes in several years. Before We Discuss the scope of Digital marketing let’s have a look at the history of Marketing. Going back in the time when newspapers and magazines were the most popular Source of Information and Entertainment. Brands and businesses used to promote their products and services through Magazines and Newspapers.

Going forward on days when radio was used by most of the customers, It starts the trend of radio advertising. After several years TV came into the market and all businesses or brands shifted towards TV advertising. Today TV advertising is one of the Most Popular and used ways for companies. You can say that the marketing evolves after years and it will still apply for the future.

Nowadays, Most of the customers are using the Internet. Which means businesses are shifting towards the new and one of the most reliable way of advertising. Originally called as Internet Marketing Or Online Marketing, Which is now called Digital Marketing.

Today Brands are investing most of their revenue in Marketing. The popularity and demand will increase day by day until we get a new generation method of communication.

Companies are using it because of their several Advantages.

Advantages of Digital Marketing

Very large audience to target:

  • By the latest Internet stats of 2019, there are more than 4.2 Billion Internet users in the world. In mid-2018 internet users were 3.9 billion and in late 2017 It was 3.7 billion internet users. 
  • Most of the internet users are in Asia – About 50 % of the total Internet users.
  • China and India are the top two countries in terms of internet users. China accounts for 20 % of the total internet users in the world.


More than half of the world population Is using the Internet Nowadays.

Read the Article on Latest 2019 Stats

Every Single year this data is showing  Only increased and not decreasing. By these stats, we can clearly understand that incoming a few years More users will connect to the internet. Hence the more scope to reach target Audience Globally. 

Mobile phone’s Era :

Most of the people globally are using Mobile devices to connect with the Internet. As per a report, there are nearly 4.68 billion People are using Mobile phones in 2019. The majority of these devices are smartphones Which have access to the internet. So they connect with Companies Anytime and anywhere.

The audience is easy to target:

In old traditional Marketing, It is very difficult to track and target the right audience. For example: Suppose, you have a product which is mostly can be bought by Men at the age of 24 to 30 and who are Working as a particular profession. So, You should reach only those who will be interested in your product, right!. But instead of this, we are Marketing our product to Everyone, even he/she is interested or not. This decreases our conversion rate and increases expenses in Marketing.

On the other hand, By using Internet Marketing we can Market our product to Customer based on their gender, age, Interest, location, education, Personal information and so on. We have much more advanced technologies and strategies that are Extremely effective to target the right audience easily.

Extremely Low cost and higher Returns

Due to its Affordability, Many small businesses rely on Digital Marketing. Compared to the costly and lo return advertising methods, It gives always more than what you invest. In short, It lowers your investment and Gives you Higher returns. This is why every single and successful brand you know is on every social media or online platform that you are using.

Various Job Options:

Let Me Clarify you that Digital Marketing is a combination of many skills that are needed to settle or market a business online. This gives you the advantage to have access to many job titles. Which includes:

Starter and Mid Level Careers:
  • Digital Marketing Intern
  • Digital Marketing Executive
  • SEO Executive
  • Link Building Specialist 
  • Social Media Specialist
  • Google Ads Specialist
  • Email Marketing Specialist
  • Web Analyst
  • Online Reputation Executive
  • Content Marketing Executive
Higher Level Job Titles:
  •  Digital Marketing Strategist
  • Digital Marketing Manager
  • Social Media Manager
  • Digital Marketing Head
  • Paid Advertising Manager
  • Digital Branding Head

Not only this, but there are also much more specialized Work or Jobs to choose in this Industry.

Setup Your Own Business

Become a YouTuber: It is your choice to be a full or part-time YouTuber. Today Millions of people are earning through YouTube. You need to create useful and quality content consistently. Once you got some subscribers and views on your channel, there are many ways to earn money by Monetize your Videos. There are many more efficient and great ways to earn through it. If You want to know How! Click here. It can be hard to keep doing for some time with no income. But on an average, a Youtuber makes Rs. 4 to 10 lakhs Per year.

Freelance Your Services: Be your own boss by giving your services to your clients on a part-time basis from where ever you are. You can get clients through many popular Freelancing sites, Like Fiverr, Upwork, Peopleperhour, Freelancer. Freelancing is preferred for those who would like to work from home. That’s why It is popular among Housewives. The Average Income of Freelance Digital Marketer is Rs. 40 lakhs Per year.

Start Dropshipping- It means you can able to sell any product online to customers, even if you don’t own the inventory. All you need is an e-commerce website in Shopify and choose the product by researching. When some buy the product the seller will directly deliver the product to your customer. You can connect your store with online retailers from china Ali express. To know more Click here. The Average Income of Drop shipper is Rs. 4 to 10 lakhs Per year.

Become a blogger: The aim of blogs is to provide you the useful information. If you work With dedication and hard work then there is no limit of income. We have a full article on it here. You need to choose a niche in which you can provide information to the customers. The Average Income of blogger is Rs. 13 to 56 lakhs Per annum.

Start your own Agency: Any person who has to have some experience in business and Management. You can start a Digital Marketing Agency. Just design strategies and implement them with your clients. The Average Income of Drop shipper is Rs. 4 to 10 lakhs Per year.

So Now you Know How it can secure your future. 

Like it? Share it!

dforce academy

About the Author

dforce academy
Joined: March 26th, 2020
Articles Posted: 4

More by this author