How To Turn Your Athleisure Market From Blah Into Fantastic

The global athleisure market size will grow by USD 122.66 billion during 2019-2023. This report provides a detailed analysis of the market by product (mass and premium athleisure) and geography (APAC, Europe, MEA, North America, and South America). The report analyzes the market’s competitive landscape and offers information on several manufacturers including adidas, lululemon athletica, Nike, Inc., PUMA SE, and Under Armour, Inc.

Some of the key findings from our athleisure market forecast report are summarized below

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Global athleisure industry overview

Polyester fiber is a strong and durable material which is increasingly being used in the manufacturing of athleisure wear. Properties such as low-moisture absorbency, enhanced wicking, and quick drying makes it particularly desirable for use in athleisure wear. It is also lightweight, breathable, wrinkle-free, and has the ability to repel UV rays. Such advantages of polyester fibers are increasing its adoption for the production of these products. This increasing use of polyester fiber in them will be one of the key trends that will positively impact the growth of the athleisure market size.

Corporate houses are increasingly adopting fitness and wellness initiatives to increase employee productivity and reduce attrition rates, absenteeism, and sick leaves. The availability of fitness and wellness centers within the work premises is encouraging sports loving employees to wear athleisure wear at work. This growing popularity of these wear as corporate wear especially in the US and the UK will rapidly aid in the growth of the athleisure market size. In addition to the use of polyester fiber, the increasing adoption of fitness initiatives by corporates will also drive market growth at a CAGR of almost 7% during the forecast period.

Top athleisure companies covered in this market research report

The global athleisure market is moderately fragmented. To help clients improve their market position, this report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies. Moreover, the market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of the upcoming growth opportunities.

The report offers a detailed analysis of several leading companies including:

• adidas
• lululemon athletica
• Nike, Inc.
• PUMA SE
• Under Armour, Inc.