Brandsí Organic Vs. Paid Tiktok Content Strategy
Posted by Lynna Ana on March 26th, 2020
As TikTok continues its rapid user growth worldwide, brands are starting to follow suit to go where the “eyeballs” are to stay relevant and engage with a broader set of audiences. Many of such brands are still in the experimental phase of testing different types of content that strike a chord with TikTok’s uniquely young audience, while staying aligned with branding and marketing guidelines. The first decision brands usually need to make when building social media presence in a new platform is: whether to focus on creating organic or paid content. And today, we have noted a few points to consider, for your brand to excel on both types of content in TikTok.
Organic Content on TikTok
The unique edge of TikTok over other platforms is its ability to let users (and brands and agencies) create entertaining content without having to invest large amounts of time and effort to create polished videos. TikTok is full of features that add visual and audio effects on your content to make it engaging for viewers. Big Potato Games is a prime example of a brand that nailed organic content on TikTok and successfully grew virally. This London-based game studio gained 13,000+ Followers in a few short months after its release. Here’s what you can learn from them:
Paid Content on TikTok
If you have social media budget to spend (wisely), you can always amplify organic content or launch campaigns to accelerate your brand’s TikTok growth.
About the AuthorLynna Ana
Joined: January 31st, 2020
Articles Posted: 22
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