Sports Drink Market Share Top Trends That Makes Impact on Industry

Posted by Pradeep Zende on March 26th, 2020

Sports Drink, a flavored beverage containing high amounts of carbohydrates and electrolytes or minerals such as calcium, chloride, magnesium, potassium, and sodium help supply hydration lost during & after sports, exercise or a fitness regime. Keeping the body hydrated is anyway essential for all living beings and more so when the body is sweating profusely during rigorous activities. Similarly, rehydration is integral for people with diabetes who are often at risk of dehydration due to the excess levels of blood glucose.

At the same time, there are various statics that say Sports Drinks are not essential for the rehydration and water would be the best option instead. They also condemned sports drink makers for spending huge amounts on advertisements that have trickled down athlete's endurance to anyone who exercises. Although Sports Drinks are vital or not is a never-ending debate, making rounds across the continents, Sports Drink Market is flourishing rigorously and thriving thoroughly. Factors impacting the market growth include growing health-conscious populace, growing urbanization along with the improving economic conditions worldwide that are enhancing consumers' purchasing power. Expansion of distribution channels is expected to influence the market growth during the review period.

Major Key Players Review:

Sports Drink Market appears to be fiercely competitive and fragmented with many well-established players having the global presence. Brand reinforcement, mergers & acquisitions, and innovation remain the popular trends for the key players in the market.

The Global Sports Drink Market is led by some of the fervent key players including Arizona Beverage company, GlaxoSmithKline plc., Coca cola, Pepsico, D'angelo, Champion nutrition Inc., Monster beverage co, Abbott Nutrition co, Extreme drinks co, Living essentials, Britvic plc., AJE group, Fraser & Neave Holdings Bhd and Arctico beverage company international Inc.Profiling them in its analysis, MRFR finds out their strategies keeping them at the forefront of the competition.

Industry/ Innovation/ Related News:
April 18, 2018 - PepsiCo Inc. launched a zero-sugar version of Gatorade - 'G Zero,' a sports-drink category.'G Zero,' the first no-sugar product introduced in Gatorade's 53-year history, with initial flavors including Orange, Glacier Cherry, and Lemon-Lime, is to hit shelves in June 2018, across the U.S.The product will further expand the Gatorade portfolio, as an organic and low-sugar versions of the beverage, for consumers who have given up on sugar-laden beverages.

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Segmentation:
MRFR has segmented the Sports Drink Market into Five key dynamics

By Ingredient Type: Includes Flavors, Citric Acid, Salts & Electrolytes, Preservatives, Carbohydrates and Vitamins, among others.

By Sugar Content: Isotonic, Hypertonic and Hypotonic, among other

By End User: Athletes, Casual Consumers, and Lifestyle User, among others.

By Age: Teens and Adults.

By Regions: North America, Europe, APAC and Rest of the World.