April 18, 2018 - PepsiCo Inc. launched a zero-sugar version of Gatorade - 'G Zero,' a sports-drink category.'G Zero,' the first no-sugar product introduced in Gatorade's 53-year history, with initial flavors including Orange, Glacier Cherry, and Lemon-Lime, is to hit shelves in June 2018, across the U.S.The product will further expand the Gatorade portfolio, as an organic and low-sugar versions of the beverage, for consumers who have given up on sugar-laden beverages.
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MRFR has segmented the Sports Drink Market into Five key dynamics
By Ingredient Type: Includes Flavors, Citric Acid, Salts & Electrolytes, Preservatives, Carbohydrates and Vitamins, among others.
By Sugar Content: Isotonic, Hypertonic and Hypotonic, among other
By End User: Athletes, Casual Consumers, and Lifestyle User, among others.
By Age: Teens and Adults.
By Regions: North America, Europe, APAC and Rest of the World.