Tonic Water Market Demand Key Insights, Profiling Companies and Growth Strategie

Posted by Pradeep Zende on March 26th, 2020

Tonic water is a carbonated drink that includes quinine as a major ingredient. Quinine has been used for its medicinal properties to treat malaria and other diseases. Quinine in tonic water tastes bitter and was used earlier as a palatable way to consume quinine medicine. Recently tonic water has gained popularity as a drink mixer in gin and vodka-based alcoholic drinks. Direct consumption of tonic for bitter flavor has also been a key driver driving the growth of tonic water market.

Tonic water market has been segmented by type into flavored and non-flavored. Flavored tonic water dominates the market owing to the variety and palatable taste. Flavored tonic water contains added high fructose corn syrup or sugar and artificial sweeteners, such as aspartame, to cut the bitter taste of quinine making tonic water a direct consuming refreshing drink. Flavored tonic water also imparts a distinct taste when used as a drink mixer in cocktails and vodka-based alcohol drinks.

The Tonic Water Market is segmented by packaging type, in which the cans segment generates the maximum revenue since cans are easy to carry, cost effective, and are non-breakable. Cans are also healthy for the environment since they are recyclable. 

The distribution of tonic water has been segmented as store based and non-store based, for which store-based holds for the maximum revenue owing to strong vendor networks and less time consumption in terms of small orders.

Growing demand for drink mixers, carbonated beverages, and medicinal drinks have been leading the growth of the tonic water market at a steady rate during the forecast period.


The global tonic water market has been segmented into type, packaging type, distribution channel, and region.

Regional Analysis

Europe is holding the maximum share of the tonic water market due to high inclination towards consumption of both alcoholic and non-alcoholic beverages. In Germany, the addition of quinine is regulated by the German Flavorings Directive, while permitting a limit of quinine content in tonic water as 85mg/l. The quinine content in tonic water makes it a favorable drink mixer in this region, thereby, boosting the growth of the market.  

North America being a matured market is also showing a decent market growth of tonic water owing to high inclination for mixed drinks and medicinal beverages. Asia-Pacific is witnessed to be the fastest growing market for tonic water owing to the growing population, mainly inclined towards adoption of global eating habits.

Globally, the market for tonic water is growing at a steady rate and it is expected that key players will develop more products in terms of flavor, texture, pricing, and packaging to attract more consumers.

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Key Players

Some of the key players in the global tonic water market are Fever-Tree (UK), Dr Pepper Snapple Group (US), SodaStream International Ltd. (Israel), A.S. Watson Group (China), Fentimans (UK), Seagram Company Ltd. (Canada), White Rock Beverages (US), Hansen Beverage Company, Inc. (US), Stirrings (US), and East Imperial (New Zealand).

Pradeep Zende

About the Author

Pradeep Zende
Joined: February 12th, 2019
Articles Posted: 396

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