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Online Sport Betting Guide

Posted by ufabet168 on April 15th, 2020

When it comes to editorial coverage, the sports betting market is already getting crowded. Over the years, many sports publishers, including Bleacher Report, ESPN and Sports Illustrated, have established content verticals dedicated to sports betting, and in 2017 The Chernin Group formed a new sports media company, The Action Network, dedicated to covering sports betting.

But the action is no longer simply in the coverage, and publishers are entering the sports betting business themselves, spurred by the Supreme Court overturning a ban on sports betting outside of Nevada in May ufabet 2018 and New Jersey legalizing that business a month later.

In the past week, Fox Sports Betting and theScore have each rolled out their own sports betting apps. Meanwhile, Barstool Sports has debuted a standalone site, Barstool Bets, that offers free-to-play contests with cash prizes in lieu of actual wagering, and Vox Media has launched a sports betting publication with DraftKings called DraftKings Nation.

For publishers like theScore, entering the sports betting business is a logical extension of their coverage of sports betting, which was itself — and similar to fantasy sports — a logical extension of their traditional sports coverage. Of the four to five million people that use theScore’s flagship, non-betting app each month, roughly half of those people bet on sports, according to Levy who cited third-party research for the statistic. A spokesperson for theScore declined to share that research with Digiday, including the name of the company that conducted the study and its methodology.

In the past, people would read articles or watch videos on these publishers’ properties that would inform the bets they make elsewhere. But with sports betting becoming more widely legal, publishers can close that gap — and turn this into a revenue stream for themselves. “Our whole philosophy is if we do it right and give people an opportunity to bet within theScore, they’re not going to go elsewhere,” said John Levy, SEO of theScore.

Furthermore, as more people across the U.S. gain legal access to sports gambling, that is likely to grow the audience of people interested in articles and videos that will help them decide how to place their bets, and that content could in turn help to convert non-bettors into bettors. That is motivating not only media companies to enter the sports betting industry but also sports betting platforms like DraftKings to enter the media industry. “The more engrossed and knowledgeable fans are within our industry, the more likely they are to participate, succeed and return to our products,” said DraftKings chief business officer Ezra Kucharz in an emailed statement.

Also See: Sports Betting, Sport Betting, Logical Extension, Betting Business, Sports, Betting, Thescore

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