Use a National Business Directory to Widen Your Reach

Posted by Scotts Directories on April 24th, 2020

As a sales rep, prospecting helps you channel volumes and primary and secondary leads into your sales funnel. Increasing that volume takes constant vigilance and a keen sense of where to find new prospects. That process is made much easier when you have access to a national business directory.

Scott’s Directories Helps Widen Your Reach

The national business directory online available through Scott’s Directories features a comprehensive, current and multi-industry list of Canadian manufacturers, industrial companies, wholesaler distributors Canada, wholesale agents, brokers and more. It’s also includes B2B service firms such as transportation, legal, real estate, rental and leasing and retail head offices in all the major commercial center. How’s that for a starting point for prospecting new business leads across Canada!

Subscribing to Scott’s Directories gives you access to a business contact database designed for one major purpose: to help you in your lead generation efforts. Outside of closing a sale, lead generation is the number one objective for a sales rep to help keep the funnel full and reduce the effects of attrition. You can’t always rely on your current list of contracted clients to stick around, so keeping new leads flowing into your sales funnel becomes a critical part of your daily activity. It can also be a time consuming one, trying to make cold calls and following up on appointments with potential prospects who might just as soon blow you off. With a subscription to a national business directory database, you have 24/7 access to a comprehensive service full of CRM ready leads and the key contact information on over 865,000 key contacts.

Your sales funnel helps optimize your customer acquisition strategy in a variety of ways. For starters, sales funnels help you visualize the strategies you’re using to secure leads and conduct your marketing and sales activity; they also provide a good measuring stick to see where and when you’re losing sales. Ultimately, they exist to give you an easy way to analyze what you’re doing through every step of your marketing process. The key to keeping that funnel full of fluid leads is to put your national business directory online to good use.

By subscribing to Scott’s Directories, you have instant access to over 580,000 businesses, each of them representing a potential prospect for sales of your products and services. The online databases include both national and regionalized datasets, including Ontario business, Western business and businesses in the Atlantic region. It’s a great tool to help widen your reach and expand your B2B sales opportunities.

Scotts Directories

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Scotts Directories
Joined: April 24th, 2020
Articles Posted: 1

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