Buying and Selling a Home and the importance of the Internet

Posted by astoriaorellana on May 16th, 2020

Regardless of whether you want to buy or sell a home, the Internet is a key component of that success.  Today, approximately 85% of buyers start their home search online. Sellers that are preparing for sale also start to scan the market using the Internet. It is very important to ensure that your home is advertised with the Luxury Realtors Winnipeg who is experienced in the online market and knows how to properly advertise luxury homes.

We aren’t saying to only consider those with an online presence.  However, hiring a Realtor that understands both online and offline tactics is paramount to the success of the sale. Having someone well versed in both of these tactics is incredibly important. Even having someone that specializes in an area such as Houses For Sale Wolseley Winnipeg will also contribute to your success!

Online listings present many benefits including the ability to showcase more photographs (the Winnipeg MLS is now up to 40 pictures) so the marketing styles for print versus online vary. A vendor will benefit from this by taking as many pictures as possible – so look for Realtors with professional looking photographs that show various angles.

A strong Website with good backing and traffic is also incredibly important.  Simply google top realtors in Winnipeg, and you will likely only find a handful that has optimized their Websites for buyers. Big brokerages that Houses for sale Winnipeg Remax as an example, also have very extensive reach as they are not just a national company, but a global entity with reach far beyond Canada.

An educated buyer or seller is the best kind of buyer or seller.  So we encourage you to do your research online, get comfortable with the market, but when the time comes we strongly recommend hiring a professional.  Realtors work daily in the trenches and know a good value, or a good opportunity to take advantage of a market gap.  We find that compared with those that sell privately, houses listed with a Realtor in Winnipeg tend to net 5% higher (that is even after paying Realtor commissions)! At the end of the day, you get what you pay for!

It is incredibly important to price your home properly.  After all, days on the market equals money lost, as buyers are less willing to pay list price the longer a home is on the market.  In fact, the longer your home sits on the market the more negotiable people will assume you are.  Either that or worse – they start to think there is something wrong with the property and won’t even consider it when choosing which homes to choose.  So use your Realtor’s expert advice to list your home using the proper marketing techniques and pricing recommendations.

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