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Why recruiting on social media is an important part of a talent search

Posted by LauraDerbyshire on May 18th, 2020

Talent search and recruiting on social media are closely associated these days with various companies opening their recruitment platforms on social media. There are very few companies that do not use a professional networking website, such as LinkedIn, and personal networking media such as Facebook, to recruit new talent. Why is it important to search for talent through social media? The answer to this question is the changing thoughts of the new generation that has been familiar with the Internet since early childhood.

For the new generation, the internet is not only a communication tool, but also a gateway to a completely different world. This is one reason why talent search and social recruiting are highly associated for today's recruiters and organizations. From an employee's perspective, some of them think that job search on social media is a waste of time. The truth is, every employee needs to be familiar with this to make effective use of it. If you are not familiar with these resources and cannot present yourself well, a recruiter may not find it entertainment recruiting.

From a recruiter's perspective, talent search and social recruiting are highly connected in most cases. But they also point out that social recruitment will not work for all the job fields they are recruiting. It is easier to find media professionals and IT professionals through social media because most of them are familiar with these media websites. But this may not be the case with people working in other industries and that is why some recruiters do not add this to their recruiting option. However, no organization can judge the effectiveness of social media without testing it.

There is no way that a recruiter denies the ability of this medium to reach millions of people in a fraction of seconds. To reach large numbers of job seekers, an organization has to spend a minimal amount of money or no money at all. But there are some organizations that believe that social media is a place for jobs and people will apply for the respective positions. By following this method, an organization is not interacting socially but changing its platform of interaction in a working directory.

This can result in cold responses from people because they still prefer job sites to browse and apply for jobs. The main objective is to communicate with many people to attract their attention to your organization. In this way, some interested candidates may mention their interest in working with your organization or you may mention to a candidate about a vacant position in your company. In this way, recruiting is more interactive and you have a rough idea of ​​the candidate even before the interview.

There's no question that talent search and social recruiting are highly associated with each other and both are something any recruiter cannot avoid. Talent search through social media helps both employees and recruiting agencies find the right people they can work with, which is a very important recruitment concern.

Also See: Social Media, Talent Search, Social Recruiting, New Generation, Social, Recruiting, Media

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