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Explanatory video production process: step-by-step description

Posted by Mords1944 on May 24th, 2020

Explanatory video production is a multi-step process that involves more experts than one.

Typically, an explanatory video production team consists of a screenwriter, screenwriter, illustrator, animator, voice-over artist, and sound effects artist. Each of these six RPGs contributes uniquely to video production.

Here is a step-by-step description of the Video Production Process.

Step I: Understand the customer summary

The first step in the explanatory video production process involves going through the customer summary (a questionnaire completed by the customer), to understand your business entity and the video requirement. Usually it is the screenwriter who goes through this process. In case of doubts or queries, an interaction is organized between the writer and the client.

Step II: Research and brainstorming

Once all relevant customer information has been collected, a secondary investigation is conducted (if necessary), to better understand the business. The summary is explained to the storyboard artist and animator. After both have understood the summary, they sit down with the screenwriter to visualize the story of the video, decide on the characterizations and other visual elements, and finalize how those elements will be animated. Once everything is decided, the video script is created.

Step III: scripts and voiceover

Based on the discussion, the explanatory video script is designed and sent to the customer for approval. Typically, a 60 second explanatory video script contains 150-160 words. This script acts as the 'armor' around which the video is sculpted. Once approved, the script is recorded as a voiceover, which at a later stage is placed as a background narrative in the explanatory video.

Step IV: Storyboarding and Illustration

'' A storyboard is a graphic organizer in the form of illustrations or images shown in sequence for the purpose of previewing a moving image, animation, motion graphic, or interactive media sequence. '' Wikipedia

Basically, the storyboard involves drawing the scenes from the video, frame by frame. Storyboarding is done based on the final script. Once the storyboard is done, it is sent for customer approval. Once approved, the storyboard goes through an illustration (coloring) and, once again, is sent to the customer for approval.

Step V: animation and sound effects

Once the fully illustrated storyboard is approved by the customer, the animation process begins. This process is of course very time consuming as it is not a simple job bringing the characters / elements of the static storyboard to life. The animation is done based on the final voice-over, which ensures proper synchronization between the audio and the visual.

Finally, animation and voiceover are integrated to form the Animated video service. To this video, sound effects are added. Sound effects enhance the overall quality of the video and help create subtle humor.

The final video is submitted for approval.

Step VI: Delivery

Once approved, the final video along with its source files is delivered to the customer. According to the client's requirements, the video is delivered in the 'mov', 'avi' and / or 'mp4' formats. This is how the explanatory video production process ends.

Also See: Video Production, Explanatory Video, Sound Effects, Production Process, Video, Step, Customer

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