What is Digital Transformation in Business and Why it is Important
Posted by Sasken on May 26th, 2020
In a world that is constantly evolving, it is important for businesses to take these changes in stride and adapt to them. The growth of the Internet marked the beginning of a new digital era, and implementing these new methods and innovations in daily business is vital for growth.
Digital business transformation is the incorporation of digital technology in all aspects of business, ranging from going paperless to harnessing AI for data analytics, from social media marketing to cloud computing. It calls for leaders who can arrive at solutions through data-driven solutions, and can use technology to implement these to achieve the expected outcome. Businesses which undergo digital business transformation are more efficient, and in turn, more successful. Digital business transformation is about adapting to the future and not keeping up with this global evolution can lead to falling behind competition, resulting in a very expensive learning curve later on. "digital platform development"
To a large extent, businesses of today may be executing a variety of their tasks digitally, however, digital business transformation involves more than merely merging technology with existing services – it requires innovation with technology to transform that service into something better, with a goal to disrupt the business market. These transformations require that every department of the business collaborate to use technology effectively: human resources, marketing, research and development, finance, and so on.
Business innovation is being driven by the convergence of four technologies: Social, Mobile, Analytics, and Cloud (SMAC), and the amalgamation of these technologies are disrupting the current way of life. Social platforms have changed the way businesses can interact with current and potential customers. Mobile devices transformed the way people communicate and wearable accessories have given rise to pervasive and ubiquitous computing, allowing for better data collection. With analytics, businesses can understand their customers and identify the underlying patterns. Cloud computing relies on sharing of resources and on-demand availability to these resources, which enables increased productivity, performance, security, and scalability.
These digital transformation platforms form a strong foundation and allow businesses to bring together and harness the capabilities of powerful tools and services. Machine learning, artificial intelligence (AI), big data, data analytics, cloud computing, social media, distributed computing, cybersecurity, and cognitive computing are constantly changing the world, leading to a constant stream of new products and services. Organisations with successful digital business transformations deploy more technology than others do, and companies need to rise to this challenge of digital disruption by becoming disruptors themselves.
Most digital transformation platforms are built on business process management (BPM) technology. BPM is how a company analyses, ideates, and changes its core business processes, in a bid to improve, optimize, and automate them. The current state is studied, and areas of improvement are identified. Digital transformation is then enhanced to create a more effective and efficient business.
This is an exciting time for consumers, with more and more of their mundane and everyday tasks quickly becoming digitized. Online ticketing and e-commerce are among the major ways the world has quickly changed with new innovations, as more physical interactions become digital. Businesses too have changed the way they operate, with automated support systems, online collaborations, remote work, and video conferences being the most common among them. However, it is still challenging for businesses to undergo proper digital transformation.
Established businesses that have become accustomed to a standard way of operating may find it hard to adapt to new changes. Agencies delivering these solutions would be helpful. Digital transformation also involves identifying areas of improvement and understanding how to digitize them effectively. It can be helpful to have an external party with an unbiased yet informed view of the organization as well as the competition. Digital transformation agencies can guide businesses through the changes and suggest necessary improvements. " digital transformation solutions "
Digital transformation can close the gap between what digital customers already expect and what traditional businesses already deliver and is an essential step for businesses to take.Also See: Digital Transformation, Digital Business, Business Transformation, Cloud Computing, Transformation, Digital, Businesses
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