How Anchor Text could make your London seo services better

Posted by SharonEvans on September 27th, 2012

Out of all strategies and techniques any SEO consultant London uses, the most overlooked one is the usage of anchor text. This is because clients who seek the services of London SEO services are not well aware of its benefits and do not stress on giving special attention to this strategy. Irrespective of how much importance you give to other areas of optimizing your website in terms of content, social media marketing, backlinks etc, if you forget to make use of anchor texts, you are definitely missing out on something. Here is some important information on anchor text which might help you target your audience more powerfully.

The first step in making effective use of anchor text is to understand what anchor text means. This could be explained with the help of an example. If you have a website for a brand named ABC, you could use the name ‘ABC’ for the link. But giving it a more descriptive aspect could always be more beneficial to you.  You could say something about your brand like “Combining quality and reasonable pricing”. This would help in grabbing the attention of people and increasing your page rank. Even search engines would be friendlier towards your site with the user right anchor text. This is why when your SEO consultant London tells you about anchor text, you might want to pay attention since it can influence other London SEO services.

One of the best ways to use anchor text for your benefit is to diversify them as much as possible. It is a negative seo practice to have similar or exactly same links that point to your website. It’s not a natural seo practice to undertake. Hence, the best way is to have a good mix of texts which would help you in making your link profile good. It is not wrong to have one or two main keywords that you focus on. But it is important that you work on finding out at least 4other variations of it. You could also use other related terms to build the links. At least 20 percent of the backlinks should have the variations included in them. And as you take this approach, your site would naturally have a lot of links. This in turn would create inbound links for your website which is a huge plus. Never forget to make use of this while you are hiring London SEO services offered by any SEO consultant London.

Discuss the importance of using anchor texts with your SEO consultant London in detail. Learn about the recent developments in these realms. Also discuss how you could use this feature to the benefit of your brand. This way, you would have no doubts regarding what is being done to popularize your website and you could have a smooth relationship with your seo expert. A simple search on the internet could also give you a huge volume of useful information on anchor texts and how they could be used. Incorporate the relevant ones in your website and see the positive change within a very short time.

Are you interested in knowing more about the London SEO services? Please visit our website for more information and also to hire the services of the best SEO consultant London.