Explainer Videos ? A Great Alternate To Text

Posted by pixelo on November 20th, 2012

Large pieces of text play a very important role in search engine optimization. In fact, until recently, they were the only method of explaining about a service, product or company to the audience. However, it is a fact that after reading any text, the reader retains only ten percent of the knowledge. Hence, a customer who reads text will not retain all of the knowledge while making a purchase. This fact impacts the sales figures in a large manner. An animated explainer video can be considered to be an alternate to lengthy pieces of text. These videos can explain all the details about the company in a matter of minutes.

Explainer videos are created by animated video production companies and are a very effective way of marketing a product on the internet.

Benefits of explainer videos - Explainer videos have a number of benefits, some of which have been stated below:

• Improved website traffic: A video is capable of explaining all the details about a company to the customer in a few minutes and is also able to create interest in the customers regarding the products or services. This results in more number of visits to your website. These videos play an important part in search engine optimization. The videos usually appear on the first page of any search in almost all search engines.

• Animated explainers are a great method to increase exposure, brand awareness and page views.

• Cost effective: These videos are very cost effective as they can reach a much larger target base at a low cost.

• Studies have revealed that a visitor will spend almost twice the amount of time on a website containing videos rather than a text based website.

• Many companies providing logo designs in Sydney also create explainer videos. These companies study your products or services and create videos that explain and market it perfectly.

Points to remember
However, there are some things you need to keep in mind while getting these videos created. The first thing you need to keep in mind is that the video should be simple in content and should not be overloaded with unnecessary information. The second thing to be kept in mind is that the video should be short and precise. The video should not be so long that the customer gets bored and loses interest. The video should be able to create a connection with the customer. This is where creativity plays a major role. For getting the maximum benefit from the video, you should make it interactive, fun and interesting. You should also take care to make the video visually appealing.

About the Author:
Aengus Ryan is the creative Director at Pixelo, a web design agency Sydney which was founded in mid 2010. Based on Sydney’s scenic North Shore, Pixelo specialises in branding and has helped many small – medium sized companies develop strong branding and public recognition. With experience gathered in Europe and Australia, Aengus can provide you with advice regarding your company’s branding options and is always available via email or for a chat.