The Vita is in big trouble, but it can be saved

Posted by apspu on December 17th, 2012

You don’t have to be a high-paid analyst to see that RuneScape II Gold the PS Vita is in a tough spot. You’ll find many stories headlined "3DS outsells PS Vita 46 to 1" or "3DS crushes Vita during Black Friday week. " Add to that the poor reception of some high profile recent releases, the negative news about Sony’s overall business, and the heavy shadow cast by mobile gaming, and the Vita seems all but dead before its first year of international release comes to an end. But don’t worry, there’s still time for course correction, just not as much as Sony would like.

How can the Vita be saved? You’ve got to start with its most obvious flaw: the price. When Sony announced the $250/$300 price tag at E3 2011, the price drew applause for matching the 3DS’s. But by the time the Vita came to the US, the cheapest Vita was $80 more than the 3DS, and that price disparity has hurt it ever since.

The "charge less to sell more" strategy will work--and we've already seen it happen with the Vita. On November 22, many retailers cut a normally $250 Vita bundle down to $200, while Amazon slashed the price to $180. Though Sony didn't exactly laud the move, the company did call out the promotion as a major source of Vita sales that week. Hopefully this was a sign of Sony testing some future, permanent price points for the portable, but the company needs to stop dilly-dallying. source: gamesradar


Welcome to buy Guild Wars 2 Gold RS 2 Gold at 3zoom. com, Cheap Price RSGP and Fast Delievry of Guild Wars 2 Gold for you!

http://coco-lab.org/Elgg/javad/weblog/22753.html

Like it? Share it!


apspu

About the Author

apspu
Joined: June 21st, 2012
Articles Posted: 52

More by this author