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2 Essential Factors To Find The Right Business Card Paper

Posted by advancedprintingsd on June 11th, 2020

When running a business, it is all about the impression that you to make to your customers/clients. It is about mastering the art of storytelling to tell your brand’s story. These incredible marketing tools are made so that they can be passed from an individual to another, essentially telling you that what they feel is also equally important. That is the reason why choosing the right paper for yourbusiness card printing in San Diego can make a lot of difference while it comes to leaving a long-lasting impression. While you might be tempted to go for any card stock and start off with the design and printing phases, selecting the right type of card is the most crucial step when it comes to creating a professional and remarkable business card that leaves a good impression on the customers and not gets thrown away just like that.

Let us now have a look into the two most important factors for you to choose the right business card paper type.

Weight

When when we talk specifically about weight, we refer to the thickness (stiffness) of the card that is being used for your designs. It is basically the measurement of how many parts of an inch (divided into 100 equal parts) thick a single paper sheet is. For the purpose of business cards, the thickness is indicated in terms of what is known as ‘points.’ A point is equal to 1/1000th or .001 inches. Paper that is indicated as 10pt is 0.01 inches, 20pt being 0.02 inches thick and so on. The greater the point number, the thicker the paper. For the most commonly used business cards, they are printed on 14pt or 16pt stock, on the other hand, extra-thick cards are printed on 18pt or 32pt.

Finish

Along with choosing carefully the card stock thickness, you also need to decide on its finish. The finish adds an extra layer of possibilities for the appearance of the business cards. The most commonly used  finishes are matte, dull and glossy. The most suitable type for your particular needs will depend on what you plan on doing with your business cards and the kind of impression you want to give to your customers. There are several available options in the market. You can go with uncoated paper that are non-reflective and work in the same way as printer paper. Coated papers can be used if you want a shiny surface. Here, the finer details are more prominent. Satin papers are a type of coated paper type and are quite shiny and look highly premium. These are also costlier than most other types.

Consider this post and make use of the business card and brochure printing in San Diego.

Also See: Business Cards, Business Card, San Diego, Right Business, Paper, Card, Business

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