Credit Card Processing Machines - Are Your Credit Card Processing Machines Worki
Posted by autoshoppoint on June 13th, 2020
Many business owners think that credit card processing machines are only used to take money; however, the reality is that you can actually use them to generate more revenue. When used correctly, credit card processing machines will super charge your business helping you create loyal customers, increased revenue, and a thriving business.
People love gifts cards, especially during holiday season. In 2010, gift card sales totaled 0 Billion around the world. Gifts cards are so powerful because they are basically free money being loaned to your business. In fact only a small percentage of people actually come back and redeem their gift cards, so in many cases its free money in your pocket. Furthermore, gift cards allow you to increase your customer base because there are always at least two people involved when dealing with gift cards. If your current credit card processing machines do not accept accept gift cards, then you are losing out on free money every day. Its usually an easy fix; all it takes is some reprogramming.
Loyalty Programs are a great way to generate more revenue as well. Especially, if you are a restaurant, retail store, hair salon, or any other business that creates relationships with your customers. You can use your loyalty program to create an incentive for your customer to keep coming back every day. For example, if you owned a sub shop, you could program your credit card processing machines to count every time a customer swipes their loyalty card at your store, and on the 10th swipe their lunch is free. By doing this you effectively created a loyal customer who is not only going to keep supporting your business, but will most likely spread the word of their great experience as well.
Now if you are thinking to yourself, "I already have a loyalty program, I use the paper card, and punch it every time it is used," well you might want to consider programming your credit card processing machines to do this for you. The reason for that is, most people lose those paper cards, or they get mixed up in the laundry and get destroyed before ever serving their purpose. Using plastic cards are much more effective because if your credit card processing machines are programmed correctly they will store all this information for you. Plus if the card ever came up missing you could simply restore all the customer's information directly from your credit card processing machines. Easy fix!
Creative receipt messages is one technique that many businesses overlook. Most businesses program their credit card processing machines to simply read, "Thank you, come again!" I do not know the last time that I purposely returned to a store because the receipt said "Thank You". Instead get your credit card processing machines to work for you and program them to read a message that will give an incentive for your customer to return. For example, have it read "Save 5 receipts to get a free drink" or "Bring this Receipt Back for a 5% discount on your next purchase". Now, imagine if only 5% of your existing customers returned because of an advertising on your receipts. Not only will you see increased revenue, but most likely they are going to bring a friend with them. Taking advantage of creative receipt messages is simple to do. All you have to do is take a few minutes and have your processing company reprogram your credit card processing machines.
In conclusion, there are very simple techniques that you can utilize to get your credit card processing machines to work for you and generate more revenue. These were just a few tips. All you have to do is think outside the box, and ensure your credit card processing company is not holding you back.Also See: Processing Machines, Credit Card, Card Processing, Gift Cards, Processing, Machines, Credit
A Book of Al Thatcher Card Magic by Gordon Boyd
After Hours Magic: A Book of Al Thatcher Card Magic by Gordon Boyd with contributions by Tom Craven, Stephen Bargatze, Gary Plants, Mike Powers, Dan Block, Steve Beam, Del Copley, Wynn Mertz, Nick Trost (Courtesy of H & R Publishing), Robert Bengel, Evert