The Best Techniques For Growing Your Small Business
Posted by Spconsultancy on December 27th, 2012
It is not enough to just order more supplies, hire more staff, and hope that more paying customers will follow. In order to expand your business, it is important that you put innovative strategies into action that will enable you to create more revenue streams. Here are just a few of the ways that successful small business owners are making their companies even more successful with consulting companies in Australia.
Make Your Products More Versatile
This does not mean that you have to spend the money to modify your products in any way; you just need to show your customers new uses for your product. A great example of strategic planning in Australia can be seen in the marketing campaigns of Duck Tape brand duct tape. They are always promoting the versatility of their products, and even hold a scholarship contest every year, awarding students who make the most creative prom dress out of their duct tape. Your customers may not be able to construct an evening gown using your product, but it is always a good marketing idea to demonstrate all of the wonderful things they can do.
Optimise the Value of Your Existing Customer Base
Your best sales leads will often either be, or originate from, your existing customers. In many cases, all you need to do is give your customers a friendly reminder. The more you connect with your audience, and provide valuable information about your products and current promotions, the more likely they will be to think of your brand when they need to make a purchase or a recommendation. Michael Jurken, CEO of event company Majic Enterprises, explains, “Just last week I had lunch with a client that I hadn’t seen [in] quite a few months. Three hours later she was on the phone requesting a new project. It works every time!”
As you reach out to your customers through email networking, social media, or directly, do not be afraid to ask them to try a new product, make an order, or share the information with friends and family. Having the small call to action may be just the encouragement they need. It can be helpful, but not necessary, to offer some kind of incentive for customers wiling to provide you with referrals.
Be Active in the Online and Local Communities
In order to keep your brand and company strong, it is your job to keep spreading your message. To do this effectively, most of the business consultants of Brisbane, take a comprehensive approach that involves networking in person and using online marketing strategies. The most valuable customers are going to be those that are the most educated regarding your business, and it is your job to provide that information. Don’t wait for people to find you by themselves!
A great way to connect with your local customer base is to attend local and regional trade shows where you can demonstrate your product or services in person. When marketing your business online, it is crucial to regularly share information through blogs, videos, and articles. Gradually, larger audiences will begin to appreciate that you are clearly the expert in your industry.
About Kamal Bekkari
Kamal is the Director of Strategy Plus Consultancy, based in Gold Coast Australia. Kamal's strong commercial finance background allows him to provide expert analysis of financial data, and implement cost-effective and efficient changes to help businesses improve profitability and revenue as they decrease business complexity and costs.
Follow our blogs on www.strategyplusconsultancy.com.au and 'like' us on Facebook
