Sports Betting Industry Tapping Into The Power Of Affiliate Marketing

Posted by Nick Niesen on October 26th, 2010

Where there is a successful Internet industry there is an affiliate-marketing program that feeds it. Affiliate marketing is a complex network of automated sites, which runs efficiently, effectively and with a remarkable level of simplicity. All of the major online brands have either encompassed or utilised the online affiliate marketing program, to maximise their own profits. But the real joy of the affiliate program is that it is free to be used by everybody. There are no restrictions, no prejudices and no qualifications required. All a person needs to sign up is a website, a strong work ethic and a little bit of determination.

Many online industries owe a great deal of their success to the affiliate program. The online gaming industry is one such enterprise that has utilised and almost pioneered the successful implementation of an affiliate program. Sports betting advertisements appear everywhere on sports related sites, and this is for good reason. Affiliates stand to earn up to 35% of the profits generated by each person that joins through their site. In a business where there are no real outlays and no customer service to concern yourself with, these chunks of the bookmakers money can soon add up to a sizeable pot. It is through these tantalising rewards that the casinos have truly embraced and developed the ethos of the affiliate program.

Sports betting sites have hundreds if not thousands of sites each bearing their brand banner. It is through this myriad of sites that the betting sites can reach out and communicate to people where they are most susceptible to their offers. Online banners leave Internet users just a click away from signing up and wagering their first bet. This is highly different to the static form of advertising that is used in the conventional non-interactive media. Sports betting sites, through their network of affiliates can reach out and spread their particular message to hundreds of thousands of Internet users. It is for this reason that they are all keenly competing to gain new custom, and do not jeopardise relations by being picky about who they choose. The more sites that carry their web banners, the greater their area of influence. With more people seeing their site advertised, they are more likely to attract extra customers in what is already a hugely competitive market. With more customers this means more revenue, for not only the sports betting site but those affiliates that feed through the new members.