Promote Your Social Cause With Promotional Gifts

Posted by HandyImprints on January 11th, 2013

There is a hypothetical difference between promoting a business and a service organization engaged in social causes, with promotional gifts. Businesses are run with a profit margin on their capital investment, whereas promoting a cause cannot have any pecuniary profitability other than implicit benefits to the society or the environment etc. An investment in the purchase of cheap promotional products for business promotion can return dividends, but this investment made in promoting social causes becomes a dead capital. The key question is how to promote a social cause for creating awareness and draw attention of the general public? Is there a way to do it with promotional gifts?

Yes, there is an imposing way you can do it.  Charities and service organizations striving for social cause make excellent use of promotional gifts for marketing. Their logo, name and message imprinted, go with the promotional gifts and thus their cause is well driven into the public. Social cause motivated organizations with some investment from their donor funds on cheap promotional products can promote their cause very effectively which gives a multifold benefit to society. To cite an example if custom-printed and colourful silicon wristbands are distributed to runners at some marathon run or 5k or 10k run events, your message goes out there with them and the spectators, as well.

You can donate an amount to a social organization in the form of your company’s product suitably chosen to the cause. This organization with its message customized for them will distribute among its targeted group or public at large. The result is double fold – your product gains its due prominence and the organization’s social message also goes along. Another novel strategy is to send unsolicited promotional gifts like environmental friendly shopping bags etc. to prospective donors.

Yet another strategy is to send a small message to potential donors informing them that some event is shortly going to be organized while introducing your organization’s cause. You will also attach a small note that another shipment will be sent shortly with a gift. You will send the second shipment with customized promotional photo calendar or some desk item. The recipient donor in all probability will send in a reasonable fund as a contribution. Promotional items either purchased or free must be attractive, functional and generate attention for your cause. You can create recognition and awareness of your social cause with existing and prospective donors successfully with customized popular promotional gifts.

About The Author:

Michael Gillespie is a sales promotion account executive at Handy Imprints who devises, develops and implements ideas for promotional marketing campaigns. Handy Imprints have one of the biggest ranges of quality promotional products in Australia to offer as a show of appreciation to your business clients.