How Much To Spend On Promotional Gifts

Posted by HandyImprints on January 14th, 2013

Organizing promotional campaigns requires a lot of preparation. It calls for keen attention to every detail of the campaign ranging from planning of different events to purchasing special products. All this promotional activity is aimed at increasing your business revenue. Now, the big question is how much to spend on promotional gifts? Although it is difficult to decide, still the simple answer is to spend as much as you need to get the desired results. At the same time, you need to bear in mind that the promotional gift or product should not be too insignificant, and similarly it should not be too pomp.

Following tips help you take suitable decisions, whenever you plan to organize a promotional campaign.

• It is the size of the company that matters first. Promotional gifts volume and costs go in proportion to the size of your company. Remember that the goal of your promotional gifts is to garner support of your demographics to help your company grow. Here, you can decide the amount to spend on promotional products or gifts on the calculation of a percentage of your overall budget of your organization.
• Secondly, who will receive your promotional gifts? In general, cost of promotional gifts that you give away to your clients in appreciation of their patronage will be on the higher side than you give promotional products in a state fair that cost you less. It is your prerogative to give promotional gifts, but when you do give, you need to be careful in deciding them so that you do not either over do or met out an insult.
• Thirdly, it is the frequency of your promotional campaigns. More campaigns mean more gifts. If you organize promotional campaigns more often, then you need to select those items which are attractive and cost you less. This type of promotional products is abounding the market.
• Fourthly, it is the impression that you want to create as promotional gifts are your marketing tools, and branding is important. As such, you need to remember that cheap promotional gifts do not convey that your products or activities are not of high quality.
• Fifthly, purpose of the gift. If the purpose of promotional gift is merely for publicity, then you can cut costs and go in for less priced products. On the other hand, if it is in reciprocation of patronage, then you need to think of quality parameters of the gifts.

Promoting a product or a service or an activity is the order of the day. Do remember that there is a plethora of companies exclusively selling thousands of promotional items with an online presence, and which offer all options of personalization of promotional gifts.

About The Author:

Michael Gillespie is a sales promotion account executive at Handy Imprints who devises, develops and implements ideas for promotional marketing campaigns. Handy Imprints have one of the biggest ranges of quality promotional products in Australia to offer as a show of appreciation to your business clients.